Group items tagged

1) Social Fashion Why it matters: Mobile experiences can change the shopping experience to provide real-time feedback from friends, experts, and sometimes brands. Watch out: Retailers and fashion brands might not love the real-time feedback when it's negative. Best in show: Go Try It On is one of my favorite digital experiences, especially for an app I don't need personally (being married gives me all the real-time feedback that I need, and then some).

A brand experience model. It's convoluted in some places but still pretty interesting.

I think I need to see this as a giant poster to get the full meaning behind it. Seems very interesting tho. pdfs r harrdd

Subscribes to ecommerce emails so you don't have to (also get access to old email campaigns from tons of brands)

shopping aggregator - focus on brands

Take a quiz to find your style and create your own boutique. Follow brands/designers/other people's boutiques

linkable to this page, hovers are a little funky when you are over a model, clear navigation between pages. Branded area for "Magazine", making stylebooks findable