"Enkin" introduces a new handheld navigation concept. It displays location-based content in a unique way that bridges the gap between reality and classic map-like representations. It combines GPS, orientation sensors, 3D graphics, live video, several web services, and a novel user interface into an intuitive and light navigation system for mobile devices.
"Using smart phones as navigation tools is all the rage these days, what with a slew of applications available for the iPhone and Android platforms that utilize those devices' built-in GPS systems in determining users' real-time location."
Using smart phones as navigation tools is all the rage these days, what with a slew of applications available for the iPhone and Android platforms that utilize those devices' built-in GPS systems in determining users' real-time location.
"Enkin" introduces a new handheld navigation concept. It displays location-based content in a unique way that bridges the gap between reality and classic map-like representations. It combines GPS, orientation sensors, 3D graphics, live video, several web services, and a novel user interface into an intuitive and light navigation system for mobile devices.
Lonely Planet's CEO Stephen Palmer calls the deal "genuinely transformational" and it is, taking Nokia Maps' location-awareness and making it 'hyperlocal' rendering it more functional for users. For Lonely Planet, it takes a traditional media company's business model and removes all the time, space, and place boundaries giving the company a super-targeted syndication platform. I'm genuinely impressed.
First off, the Nokia-owned company has launched LocationPoint in Europe. LocationPoint is NAVTEQ's proprietary location-based advertising service that ties together businesses with end users through mobile devices. The platform-independent solution can serve advertisements, coupons and other incentives to end users based on their location. For instance, an end user in the vicinity of a coffee shop could be served a coupon for a discount on a premium cup of joe.