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NAVTEQ throws mapping gauntlet down with trio of announcements | GPS Obsessed - 0 views

gpsobsessed.com/own-with-trio-of-announcements

nokia lbs advertising navteq

shared by Mark A.M. Kramer on 29 Aug 09 - Cached

Mark A.M. Kramer on 29 Aug 09

First off, the Nokia-owned company has launched LocationPoint in Europe. LocationPoint is NAVTEQ's proprietary location-based advertising service that ties together businesses with end users through mobile devices. The platform-independent solution can serve advertisements, coupons and other incentives to end users based on their location. For instance, an end user in the vicinity of a coffee shop could be served a coupon for a discount on a premium cup of joe.

<div class="cArrow"> </div><div class="cContentInner">First off, the Nokia-owned company has launched LocationPoint in Europe. LocationPoint is NAVTEQ's proprietary location-based advertising service that ties together businesses with end users through mobile devices. The platform-independent solution can serve advertisements, coupons and other incentives to end users based on their location. For instance, an end user in the vicinity of a coffee shop could be served a coupon for a discount on a premium cup of joe.</div>

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