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First off, the Nokia-owned company has launched LocationPoint in Europe. LocationPoint is NAVTEQ's proprietary location-based advertising service that ties together businesses with end users through mobile devices. The platform-independent solution can serve advertisements, coupons and other incentives to end users based on their location. For instance, an end user in the vicinity of a coffee shop could be served a coupon for a discount on a premium cup of joe.

AR developers can't change the hype cycle, but they can position themselves to withstand the upcoming trough of disillusionment. I think it will come with the iPhone 3.1 launch, when users find that the mobile AR tech isn't quite at the level it's advertised to be.

A new report from Juniper Research has found that the market for mobile augmented reality (AR) services is expected to reach $732 million by 2014, with revenues derived from a combination of paid-for app downloads, subscription based services and advertising.