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Time-to-Adoption Horizon: One Year or Less The unprecedented evolution of mobiles continues to generate great interest. The idea of a single portable device that can make phone calls, take pictures, record audio and video, store data, music, and movies, and interact with the Internet — all of it — has become so interwoven into our lifestyles that it is now surprising to learn that someone does not carry one. As new devices continue to enter the market, new features and new capabilities are appearing at an accelerated pace. One recent feature — the ability to run third-party applications — represents a fundamental change in the way we regard mobiles and opens the door to myriad uses for education, entertainment, productivity, and social interaction.