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"You can't watch a video like you read a book; the modalities couldn't be much different. On the surface level a video uses light, color, sound, and moving images, with the potential for adding text and shape and color and light filters as overlays to communicate ideas, while the most basic text structures use alphanumeric symbols, paragraph and sentence structure, and an assortment of text features (e.g., white space, headings and subheadings, fonts, etc.) to convey their message. There is much, much more to it than this. Videos are meant to be consumed in short bursts, while literature, for example, is meant to be "sat with." Videos are (often manic) sprints, while texts are (often meandering) walks. Because of this very different tone and purpose as a matter of design, it's unfair to criticize videos as "less rigorous" than texts, just as it would be misleading to say that video is universally "more engaging" than text (something I may or may not have said in the past). It's more complex than that."

"Presentation: Visible Learning, Tomorrow's Schools, The Mindsets That Make The Difference In Education - John Hattie"