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"Finding new and human ways to connect and empower the next generation to play is one of the ways that Ikea says it hopes to change the world, and bringing extra life to cardboard that would otherwise end up in the recycling bins is part of that push. It's an idea that came about quickly, and was revealed at a panel at Cannes today (20 June). Wunderman, Kantar Consulting and Mini Mad Things decided to put the pedal to the metal and workshop an idea in just five weeks. The catch? The idea had to be 'prototypeable' as the final would be presented on stage at Cannes Lions, alongside Ikea's chief marketing officer. Ultimately, the brief was to come up with an idea that shows how Ikea inspires and facilitates child's play, all while helping to improve home life for parents, whole families and even communities. After evaluating 17 years-worth of online conversation with parents and analyzing 15m rows of dialogue data, the team realized that behavior and development is the most talked about topic within childcare, second only to pregnancy. Pressing further in the research, the team learned that 50% of parents surveyed struggle to find ideas to encourage creative play amongst their children. Ikea, which has been one of the largest distributors of cardboard packaging, and team were able to flip their script so the brand could see the world through a child's eyes and create an interactive mobile app that brings cardboard waste to life. By following simple instructions any piece of cardboard can be transformed into something new. The Ikea Toybox app gives cardboard waste a new lease on life and, as play doesn't require a price tag, families will see big results with small means."

"There's a reason the items you see in an IKEA catalog look so ridiculously appealing - it's because the Swedish furniture chain uses 3D rendering technology to create digital models of the products. To play on the fact that browsing an IKEA catalog is a sort of holistic sensory experience, the company has created this clever new ad, which skewers Apple's notoriously over-the-top product commercials. The result is hilarious, and the jokes really just write themselves."

"Augmented Reality (AR) is a growing field of technology where real life is modified and enhanced by computer-generated sights and sounds. The most common use of AR can be seen through mobile apps. Point your device's camera at something that the app recognizes, and it will generated a 3D animation or video superimposed over whatever is on your camera's screen. The effect makes the computer-generated item appear like it's really there. Want to see it in action? Here is a video from IKEA showing their AR app in action."

"Does STEM scare you? I know it scared me. When I was a kid, I watched my brother take apart an entire computer and put it back together without a manual or guide. Me, I could barely change a lightbulb. And no matter how hard I tried, I always seemed to put IKEA furniture together backward. You should see my bookcase. Very embarrassing. It was with this same trepidation and insecurity that I approached STEM. What could I teach kids? I'm not an engineer! I'm not a scientist! I'm not a mathematician! It wasn't until I reluctantly volunteered to help out with a robotics after school program that I started gaining confidence. I put together my first robot (with a lot of help, TLC from the co-instructor, and even guidance from some eight-year-old kids) and its been downhill from there. I soon realized that leading successful STEM experiences has less to do with your actual knowledge as an instructor (though it helps), and more to do with the MINDSET you take with kids. Here are the five MAKER mindsets and how YOU can develop them starting tomorrow."