This site offers free reading promotion contests. Over 150 authors for YA and children's books have created trivia sheets on their books to encourage and reward students for reading.
From the NYPL's "Engaging Communitities, Promoting Learning" conferenceon the current state of mobile, and encouraged them to consider the implications for libraries.
BTFA was created by Teresa Schauer, a district librarian in South Texas. Whilst creating book trailers she also discovered there wasn't really a place online to find and share other free book trailers, so decided to create BTFA.