Inside a giant tent at New York’s Lincoln Center in May, Phil Robertson strolls onstage. He’s wearing camouflage pants, wraparound sunglasses, and a solid-black long-sleeve shirt that accentuates his signature beard, which is off-white, unruly, and of ZZ Top proportions. Before him are a multitude of linen-draped tables, where media buyers from advertising companies sip wine, nibble on plantain chips, and listen to yet another pitch on how they should spend their clients’ budgets. This is advertising “upfront” season in New York, and Robertson, a cast member on A+E Networks’ runaway blockbuster reality program Duck Dynasty, is one of the stars of tonight’s show.
Contents contributed and discussions participated by Tracy Tuten
Google Runs Offense on Bad Ads - 0 views
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"SAN FRANCISCO - Google yanked 59% more "bad" advertisements from its online systems last year as the world's largest Internet search provider stepped up a battle against a barrage of counterfeiters, suspect downloads and other malicious activity on the Web. Google removed more than 350 million bad ads in 2013, up from about 220 million the year before. That's almost 1 million suspect ads a day. The increase was partly driven by the overall surge in online advertising, most of which is legitimate. But as Google introduces new products, scammers adapt and develop new ways to game the system. "It's a challenge," says Mike Hochberg, ads engineering director who oversees hundreds of engineers and policy experts focused on this at the company. "Google continues to add new types of ads and formats all the time, and that creates new work to track down new ways of creating bad ads." Google's online ad business has become so lucrative, generating billions of dollars a year in profit for itself and its partners, that the company's platforms, such as AdWords and AdSense, are a huge draw for what it calls "bad actors" looking to grab some of this money. In 2011, Google agreed to pay $500 million to settle allegations by the U.S. Department of Justice that ads for Canadian online pharmacies contributed to the illegal importation of prescription drugs. Last year, Mississippi Attorney General Jim Hood said Google was still allowing ads for illegal online pharmacies that sell dangerous or counterfeit drugs without a prescription. Google published a scorecard on its constant battle against such activity for the first time in early 2013, and the company is releasing the second report now. Hochberg says the reports and Google's increased efforts to limit bad ads and online scams were not related to the counterfeiting settlement. "Ensuring that we are serving good ads for users has been part of our ad programs from day one," he says. "Last year, we decided to put out a pseudo
MediaPost Publications Endorsements Don't Earn Trust For Marketers 11/07/2013 - 0 views
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On the value of celebrity endorsements in advertising
NIKE, Inc. - Nike Inspires Women to #JUSTDOIT - 0 views
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Nike continues its heroic just do it campaign. Europe, 25th anniversary
Kia Soul - Semiotic Analysis and Product Identity | Advertising & Society - 0 views
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A semiotic analysis of a Kia Soul ad.
Guide to Agency Compensation - 0 views
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List of reports from AAAA on agency compensation and client recruitment
A+E Networks CEO Nancy Dubuc, the Duck Whisperer - Businessweek - 0 views
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The final episode of the show’s third season, which aired on the A&E channel on April 24, was watched by 9.6 million viewers, according to Nielsen (NLSN), beating everything on both cable and broadcast television that night in the 18- to 49-year-old demographic, including the NBA playoffs and Fox’s American Idol.
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Upfront season is a festive, testy time of year when every TV network (and, these days, a handful of businesses with large, online video operations such as YouTube (GOOG) and Yahoo! (YHOO)) throws a lavish self-congratulatory party, rolls out its programming lineup for the coming season, and tries to sell ad space in advance. This past season, the proliferation of choices for consumers took a major toll on the traditional broadcast networks, which collectively lost a sizable portion of their viewing audience. “The math says that broadcast erosion is throwing over a billion dollars up for grabs in this year’s upfront,” Berning tells the ad buyers. “If you’re tired of paying a failure tax, we have lots of successful programs for you to invest in.”
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Great article on redesign, creativity, upfronts, programming, and leadership
Upfront Pitches Don't Shape Fall Budgets, Buyers Say | Special Report: TV Upfront - Adv... - 0 views
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The number of presentations has continued to grow, with over 70 events held this year, according to the firm. The addition of the NewFronts, digital video's attempt to steal some ad dollars from TV budgets, has significantly crowded the calendar.
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"Hundreds of millions of dollars are spent on upfront events… What's interesting to see is just how useful they are and how much they affect marketers and buyers decisions," said Bob Flood, VP-media consultant at Advertiser Perceptions.
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With the end approaching for this year's upfront talks, where networks secure commitments for ad time in the approaching TV season, research firm Advertiser Perceptions asked over 300 marketers, agency executives and media buyers about the dog-and-pony shows that kick off negotiations. More than half -- 61% -- said attending the presentations didn't affect their decisions about allocating ad dollars.
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Overview on the 2013 upfront season
The choice for clients: Price vs value, vendors vs partners, delivery versus excellence... - 0 views
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On agency compensation
DAGMAR - Defining Advertising Goals for Measured Advertising Results | drypen.in - 0 views
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Description of Russell Colley's method for setting ad objectives.
THANK YOU MOM | Media Lions | Winners & Shortlists | Cannes Lions International Festiva... - 0 views
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Best integrated campaign in Media, CANNES 2013
The One Club / Home - 0 views
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Good resources for ad students
Cached
Thank You for Downloading the Evolution of Advertising | Inbound Marketing Assessment |... - 1 views
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presentation from Hubspot on the evolution of advertising
How Cluttered Is the Advertising Landscape, Really? [Timeline] - 0 views
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Even before a major communication channel comes of age, it is immediately invaded with advertising. And so much media has proliferated in just the last 22 years that it’s mind-boggling to think about it taking us nearly 400 years to emerge from a print-dominated media landscape, and 48 more years to emerge from period of pre-digital platforms such as TV and radio, to finally arrive at the disproportionately short two-decade span where digital now dominates most advertising budgets.
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From the moment printing became possible with the invention of the printing press way back in 1440, advertisers began plastering posters on walls and doors within their communities. The first poster ad in English is placed on church doors in London in 1492! Over the next 400 years, ads would find their way into newspapers, magazines, and other print media.
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When you allocate that across the 2.4 billion internet-connected persons on the planet, it means there are 417 web pages and 2,502 display ads for each! It's simply bonkers to think pumping more interruptive ads into the internet is going to work. Want some more reasons why? Here, lemme tell you: In 1920, there was 1 radio station. In 2011, there were 14,700. In 1946, America had 12 broadcasting TV stations. In 2011, there were over 1,700. In 1998, the average consumer saw or heard 1 million marketing messages – almost 3,000 per day. It’s even more than that now. Just imagine how many Facebook posts or tweets you scroll past every day. Each of those are messages, and now, oftentimes ads.
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A look at the cluttered ad landscape in history
18 Useful Internet Marketing Statistics that You Can't Ignore - 0 views
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Compelling stats about digital marketing
Ad School Grad Publishes Phony Press Release from 'Dream Agency' - 0 views
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Interesting way to get a future employer's attention!
Beyond: Two Souls Delivers Heavy Promotion - Speakeasy - WSJ - 0 views
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Public relations pitches; pitches and PR; case
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Tracy Tuten
Tracy Tuten, Ph.D. is Professor of Marketing at East Carolina University, where she teaches advertising and social media marketing. She is author of Advertising 2.0: Social Media Marketing in a Web 2.0 World. Frequently quoted in the press, including in the New York Times, Brandweek, the...