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Tracy Tuten

Campaign Spotlight - Campaign Commemorates Oscar's Big Apple Connection ('French' and O... - 0 views

www.nytimes.com/...01adnewsletter1.html

students advertising NYC tourism smm

shared by Tracy Tuten on 02 Mar 10 - Cached
  • A campaign is under way in New York to promote a weeklong celebration of the Academy Awards — the film industry’s equivalent of New Year’s Eve in Times Square
  • The campaign is being sponsored by NYC & Company, the city’s official tourism, marketing and partnership organization, which is staging the week’s events in collaboration with the Academy of Motion Picture Arts and Sciences. The goal is to stimulate interest in the 82nd annual presentation of the Academy Awards, scheduled for Sunday, with activities in New York carrying the theme “Oscar and the City.”
  • The public events, which start on Monday, include screenings of Oscar-winning films with New York themes as well as exhibits of Academy Awards and film posters. The week is to culminate with an “Oscar Night and the City” viewing party on Sunday, at Alice Tully Hall at Lincoln Center, where paying guests can watch the ABC broadcast of the show.
  • Tracy Tuten on 02 Mar 10
     
    NYC launches campaign to associate itself with the Oscars. Campaign builds on earlier one highlighting quotes from movies with a NY tie-in. Media buy = $200,000; includes some social media and out-of-home.
Tracy Tuten

Beyond: Two Souls Delivers Heavy Promotion - Speakeasy - WSJ - 0 views

blogs.wsj.com/...souls-delivers-heavy-promotion

pr pitch journalism example case nyt 2013

shared by Tracy Tuten on 25 Apr 13 - Cached
  • Tracy Tuten on 25 Apr 13
     
    Public relations pitches; pitches and PR; case 
Tracy Tuten

To Introduce Justin Bieber's Girlfriend Fragrance, a Social Media Campaign - NYTimes.com - 0 views

www.nytimes.com/...e-a-social-media-campaign.html

bieber campaign 2012 nytimes imc smm example media ECUadvertising Launch

shared by Tracy Tuten on 06 Jun 12 - No Cached
  • As befits a performer whose following is concentrated so much among young people, the campaign to promote Girlfriend, with a budget estimated at $20 million, is focusing on social media like Tumblr and Twitter. Mr. Bieber’s Twitter feed is followed by almost 22.9 million people, and he has close to 44 million “likes” on Facebook.
  • The new media aspects of the campaign will also touch on the ads appearing in traditional media. For instance, Mr. Bieber is going on Facebook and Viddy, a mobile video sharing service, this week to invite fans to enter a “sing-off” on Tumblr to help create a 60-second television commercial for Girlfriend.
  • The agency working on media planning for the Girlfriend campaign, Media Kitchen in New York, part of the Maxxcom Global Media division of MDC Partners, also handled those duties for the Someday campaign.
  • ...1 more annotation...
  • Traditional media has a place in the campaign, Mr. Lowenthal noted, citing the commercial and print ads, photographed by Ben Watts, that will run in magazines like Cosmopolitan, Glamour, Seventeen and Teen Vogue. They can be amplified by new media outlets that are fueled by the fervor of “all the fans who want to get closer to Justin,” he added.
  • Tracy Tuten on 06 Jun 12
     
    Fragrance No. 2, called Justin Bieber's Girlfriend, is scheduled to arrive the week of June 18 at Macy's stores, and will also be available this month at retailers like Belk, Dillard's, Nordstrom and Sephora. Girlfriend will arrive a year after the introduction of the first scent endorsed by Mr. Bieber, Someday, which became the best-selling celebrity fragrance ever and the best-selling new women's fragrance of any kind brought out in 2011. As befits a performer whose following is concentrated so much among young people, the campaign to promote Girlfriend, with a budget estimated at $20 million, is focusing on social media like Tumblr and Twitter
Tracy Tuten

Advertising - Campaign Turns Vanguard Brand Into a Verb - NYTimes.com - 1 views

www.nytimes.com/...15adco.html

idea generation NYT advertising campaign example Vanguard creative

shared by Tracy Tuten on 15 Mar 10 - Cached
  • Tracy Tuten on 15 Mar 10
     
    An ad campaign will turn the Vanguard brand name into a verb, the better to help potential customers remember the company's investment products.
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