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A web design is made up of various components, all working together to accomplish a goal - whether it be building a community or selling a product. These parts must compliment each other in a way that creates a good experience for the user. Miss the mark on one element and potential subscribers or sales could be lost, but execute correctly on all parts and chances are you will have created an effective web design. Here's an infographic that helps break it down for you.

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Storytelling is a powerful approach that can, when done right, compel users to convert more effectively than what any amount of optimization, crazy visual callouts, or awesome interactive elements can do otherwise. Much like how we expect to see a moral at the end of a book, we expect to find a purpose at the end of a site with a storytelling experience. When the path to the "moral of the story" (or conversion point, to be more specific) is laid out clearly in front of our users' eyes, the rest of the work lies simply in convincing them that the purpose is really worth grabbing on to… which is great since with storytelling, a user is normally in the mindset of learning more about what the story has to offer. So take a look at the examples below and experience how their visual storytelling compels you to continue scrolling down their pages!

jQuery UI provides a comprehensive set of core interaction plugins, UI widgets and visual effects that use a jQuery-style, event-driven architecture and a focus on web standards, accessiblity, flexible styling, and user-friendly design. All plugins are tested for compatibility in IE 6.0+, Firefox 3+, Safari 3.1+, Opera 9.6+, and Google Chrome.