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The measure of your reputation is what you do plus what others say about you. That was one of the first things I learned in PR. A reputation can be managed, and can be influenced by the things we do, but it can never be designed or decided upon by its holder. Reputation is earned.

Reputation.com is among a growing corps of online reputation managers that promise to make clients look better online. In an age when a person's reputation is increasingly defined by Google, Facebook and Twitter, these services offer what is essentially an online makeover, improving how someone appears on the Internet, usually by spotlighting flattering features and concealing negative ones.

IKeepSafe Video addresses parents on the importance of an online reputation and the realities of a negative digital reputation. The same two vignettes are used in this video as the one done specifically for students. These are true stories. Advice to parents is offered.

Teeming with chatrooms, online discussion groups, and blogs, the Internet offers previously unimagined opportunities for personal expression and communication. But there's a dark side to the story. A trail of information fragments about us is forever preserved on the Internet, instantly available in a Google search. A permanent chronicle of our private lives-often of dubious reliability and sometimes totally false-will follow us wherever we go, accessible to friends, strangers, dates, employers, neighbors, relatives, and anyone else who cares to look.

John Paulfrey (Berkman Center) provides a review of the book in his blog, here.

John Palfrey (Berkman Center) provides a review of the book on his blog, here.

Resources to help students nationwide understand the importance of privacy, security and online reputation. Includes presentations, downloadable curriculum and resources in English and Spanish.

This research is creating a lot of buzz because it illustrates the importance of managing our online identity and those of students. Online behavior is increasingly seen as a moral compass connected to behaviors offline. Whether it is for a job application, friendship, dating, or other purposes, when people want to learn about someone, they turn to this ever-growing pool of information. Online reputation, therefore, plays an important role in personal and professional life and has become a significant factor in making hiring decisions.

2.5 minute video about online privacy and your reputation online. Sobering stats. 70% of HR people surveyed in the US said they had rejected a candidate based on what they said online.

Great video to show students in class. Two teens relay their experiences with positive and negative consequences of online reputations. These are true stories. The student with the blogging scholarship is the son of the president of IKEEPSAFE.

Here are 8 tips to monitor and protect one's online reputation from the U.S. Government Information Security Blog: Search your name. Type your first and last name within quotation marks into several popular search engines to see where you are mentioned and in what context. Narrow your search and use keywords that apply only to you, such as your city, employer and industry association. Expand your search. Use similar techniques to search for your telephone numbers, home address, e-mail addresses, and personal website domain names. You should also search for your social security and credit card numbers to make sure they don't appear anywhere online. Read blogs. If any of your friends or coworkers have blogs or personal web pages on social networking sites, check them out to see if they are writing about or posting pictures of you. Sign up for alerts. Use the Google alert feature that automatically notifies you of any new mention of your name or other personal information. Limit your personal information. Tweet/chat/discuss regarding business and the emerging trends in your industry, but limit posting information on your personal life, which could be a subject of major scrutiny by recruiters and hiring managers. Also, be sure you know how organizations will use your information before you give it to them. Use privacy settings. Most social networking and photo-sharing sites allow you to determine who can access and respond to your content. If you're using a site that doesn't offer privacy settings, find another site. Choose your photos and language thoughtfully. You need to ensure that information posted online is written professionally without use of swear words and catchy phrases. Also, be very selective in posting photographs, and use your judgment to ensure that these photographs are how you want the world to see you. Take action If you find information about yourself online that is embarrassing or untrue, cont

A PEW research study conducted in 2009 and released this week (May 27, 2010) shows that young people are actually more mindful of online reputation and guard their personal information more than older ones. Among age groups, internet users ages 30-49 are the most likely to worry about the amount of information available online: 38% say they are concerned, compared with 30% of users ages 18-29, 31% of those ages 50-64 and 23% of those 65 and older.

Advice for teens from www.kidshealth.org. Here are some things to consider to safeguard your online identity and reputation:
1. Remember that nothing is temporary online
2. Mark your profile as private.
3. Safeguard your passwords and change them regularly.
4. Don't post inappropriate or sexually provocative pictures or comments.
5. Don't respond to inappropriate requests
6. Take a breather to avoid "flaming."
7. Learn about copyrights.
8. Check your digital footprint.
9. Take it offline.

Huge fan of Commoncraft. Now helping educators with Digital Citizenship.

Aimed at young or inexperienced Web users, this video explains the long term risks of sharing inappropriate information online.

The implication is that we should not only strive to minimize "digital dirt" but also use social media technologies as a positive way to let the world know more about you.

Teachable moment about the significance of digital footprints and online reputation in today's job market, even beyond corporate America. This blog recounts the story of someone who advertised for a housekeeper on Craigslist, researched the job candidates' social networking history and then, reports on what they found.

Great slide show on Digital Reputation in Teen Networks.

Tutorial. Just like a tattoo, your digital reputation is an expression of yourself. It's highly visible, and hard to remove. Explore how your online identity affects you, your friends, your school and your job - for better and for worse - and how to make informed choices.

This is AWESOME! Thank you!

"In short, it is your digital identity. Just like a tattoo, your digital reputation is an expression of yourself. it is formed and added to by you and others over time."

Users of online social network sites such as Facebook are increasingly editing their pages and tightening their privacy settings as they seek to protect their reputations in the age of digital sharing, a Pew Research Center survey said on Friday.