Tweens Hooked on Phones - 0 views
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Anne Bubnic on 11 Sep 08As any parent knows, tweens are crazy about cellphones. Those hoping to delay such a purchase--despite cries of "But everyone else has one!"--take note: 46% of U.S. tweens (ages 8 to 12) use cellphones, but only 26% own them, according to data released Wednesday by Nielsen Mobile. These "mobile borrowers" use their parents' phones when they go out with friends or on short trips, says Sally DePiro, a Nielsen product manager who worked on the report. The borrowing is more than an occasional habit: About 50% take their parents' phones more than three times a week. The key age for these early adopters is 10. While kids start using borrowed cellphones, on average, at around age eight-and-a-half, American tweens generally acquire their own phones between the ages of 10 and 11, reports Nielsen.