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The Internet Watch Foundation (IWF) today published its Annual Report 2008 revealing a fall of nearly 10% in the number of international websites with child sexual abuse content. The report warns against complacency, pointing to the serious nature of the images which are often carried on commercial websites.   The report also highlights the fact that 74% of child sexual abuse domains traced by IWF are commercial operations selling indecent images of children, and 75% of the these (some 850 unique domains) are registered with just 10 domain name registries. This underlines the importance of recent international efforts with domain name registries to get the site names delisted, and will remain a focus of IWF attention going forward.

Remember that nothing is temporary online. The virtual world is full of opportunities to interact and share with people around the world. It's also a place where nothing is temporary and there are no "take-backs." A lot of what you do and say online can be retrieved online even if you delete it — and it's a breeze for others to copy, save, and forward your information.

Mark your profiles as private. Anyone who accesses your profile on a social networking site can copy or screen-capture information and photos that you may not want the world to see. Don't rely on the site's default settings. Read each site's instructions or guidelines to make sure you're doing everything you can to keep your material private.

Safeguard your passwords and change them frequently. If someone logs on to a site and pretends to be you, they can trash your identity. Pick passwords that no one will guess (don't use your favorite band or your dog's birthday; try thinking of two utterly random nouns and mixing in a random number), and change them often. Never share them with anyone other than your parents or a trusted adult. Not even your best friend, boyfriend, or girlfriend should know your private passwords!

Cyberbullying Cyberbullying or online bullying is repeated, unwanted or cruel behavior against someone through computers, cell phones, gaming consoles, or other Internet-based means. The Internet is always “on,” opening the door for 24-hour harassment. Cyberbullies can be anonymous. They never have to confront their victims, they don’t have to be physically stronger and cyberbullies may be virtually invisible to parents and adults.

Look for warning signs your child may be the victim of cyberbullying – depression, lack of interest in school and friends, drop in grades and subtle comments that something may be wrong. If your child is the victim of cyberbullying, take action. By filtering email, instant messages and text messages, you can cut off many of the ways the cyberbullies contact your child. By having your child avoid the sites and groups where the attacks occur, he/she can ignore the bully. If harassment continues, change your child’s email address, user names and Internet account. If these steps do not stop the cyberbullying, contact the parents of the child who is behind the bullying, contact the school, and if the situation is not resolved, involve the police. It’s important to compile copies of harassing emails and postings to have evidence for authorities or the school, so they can take action. Look for signs that your child may be the cyberbully themselves – if they sign onto the Internet under someone else’s name, if they use someone else’s password without their permission, if they posted rude or mean things about someone else online, if they use bad language online, or if they changed their profile or away message designed to embarrass or frighten someone. Talk to your kids about cyberbullying and why it’s wrong and hurtful.

Sometimes gritty and often silly, MyYearbook.com is a popular social networking forum for teens who want to flirt, post poetry and compete in photo and video "battles." They vie to be voted "best looking" and to display the "best tattoo or piercing." This uninhibited site--subjects cover everything from fashion to incest--attracts eyeballs.

MyYearbook had 4.5 million unique visitors in June, a 36% increase in a year, says ComScore (nasdaq: SCOR - news - people ). The number of MyYearbook pages viewed that month climbed fivefold from the year before, to 1.3 billion. Piczo, a similar teen site, had 1.4 million unique visitors and 81 million page views.

MyYearbook, created in 2005, had very little advertising until last year. Now, with marketers interested in tapping into the unguarded gabfest, MyYearbook's founders--siblings Geoffrey, David and Catherine Cook--want to exploit the conversations without turning users off.

This is just another great opportunity to discuss digital citizenship and internet safety in positive terms.