CD History - 0 views
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It was Philips Industries, a Dutch-based electronics giant (known in the music world as owner of the PolyGram labels), that made the first announcement, on May 17, 1978. Working with Japan's Sony Corporation, Philips announced that they would have a marketable compact disc and appropriate hardware ready "in the early 1980s." That promise was kept on October 1, 1982, when the compact disc was introduced in Japan by CBS/Sony, with 112 different CD titles and a CD player (Sony's CDP-101). The last few months of 1982 were hectic, with Sony selling over 20,000 CD players and Hitachi also posting sales in the 6,000 per month range for their player. Prices for these initial players ran from about $700 to about $1000. The discs themselves, priced at about $15-20, could not be pressed fast enough to meet demand. Sony's research on who was buying the discs in Japan indicated it was young (20s, early 30s) men with a particular interest in sound quality. Perhaps it was this research that led others to believe, as the rest of the world looked on in curiosity to what was happening in Japan, that CDs would fill a niche for high quality sound enthusiasts and little else. By the end of 1982, CBS/Sony and Epic/Sony had issued 122 CD titles.
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The stories about compact discs published in Billboard during early 1983 are fascinating. The lead story on January 29 has PolyGram mulling over how to package the CD in the US when it's released later in 1983, leaning toward the (in retrospect, ill-fated) "long box," the 6"x12" cardboard box which they convinced the industry to adopt at the RIAA (Record Industry Association of America) meeting the next week. (Many at the meeting were considering a 12"x12" box!)
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In February, Sony announced a "firm" suggested retail price of $1000 for their CD player and $16.98 for discs when they would be introduced later that year in the US. February 23, 1983 marked the debut of the compact disc in Europe, with PolyGram's Hans Gout noting that, "The sooner the Compact Disc replaces the conventional black vinyl LP, the better." By early March, Sony and CBS Records in the US were supplying free compact disc players and discs to selected radio stations here, mostly with Classical and Album-Oriented Rock formats. The March 12 issue of Billboard also notes that Capitol Record Shop, a Hartford, Connecticut, record store, had begun importing CDs from Japan and Europe, with 24 titles at a price tag of $24.95 each. At the time the owner was interviewed, he had only sold a total of one disc.
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