By 1985, Russell had earned 26 patents for CD-ROM technology. He then founded his own consulting firm, where he has continued to create and patent improvements in optical storage systems, along with bar code scanners, liquid crystal shutters, and other industrial optical instruments. His most revolutionary recent invention is a high-speed optical data recorder / player that has no moving parts. Russell earned another 11 patents for this "Optical Random Access Memory" device, which is currently being refined for the market.