Group items tagged interaction - 4406FALL2013

shared by Christopher Sessums on 09 Aug 13 - Cached

shared by Christopher Sessums on 26 Jul 13 - No Cached

shared by Christopher Sessums on 26 Jul 13 - No Cached

Among the 18-29 crowd, 63% say they play games on their tablets, a figure which drops to 56% among the middle-aged and 50% among the older group. Gaming actually emerges as the most popular activity among young tablet owners, although one would suspect that social networking would have been at least as popular an activity should it have been included as an option.
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Video viewing on tablets tends to be a more youthful activity
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GfK recently reported that in the US, Millennial tablet owners spend on average 23% of their total video viewing time (time spent watching video on any device, including TV, in a 7-day period) with their devices, about twice the proportion of time spent by tablet-owning Baby Boomers (11%).
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Email use on tablets is most prevalent among the 50-64 bracket, with 70% doing so, compared to 57% of 18-29-year-olds
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older tablet owners are more likely than younger ones to check out the news (60% vs. 44%) and weather (52% vs. 41%).
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