Education Week Teacher: Why I No Longer Use Groups in the Classroom - 0 views
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Janet Hale on 13 Apr 12"A recent New Yorker article entitled "Groupthink" takes a fascinating look at the concept of brainstorming. According to author Jonah Lehrer, brainstorming was introduced in the late 1940s as a creativity-inducing practice by advertising guru Alex Osborn in his book Your Creative Power. The book was a surprise bestseller, and Osborn's ideas about brainstorming, according to Lehrer, became "the most widely used creativity technique in the world." Whether in business, politics, entertainment, or education, group-thinking was and still is regarded as the ultimate path to ingenuity and productivity."