2015 Audit Girondins

Outil d'analyse gratuit de Pages Facebook.

Outil de « social media analytics » (détaillé).

Infographie visible en grande taille.

The value of social media and fan interaction. Here, look at the Top 3 Premier League teams who are best at engaging their fans : - Southampton F.C. - Arsenal - Manchester City

Toujours sur le Facebook reach en prenant un exemple de la stratégie du Paris Saint-Germain sur le "Crowdsource content"

Les fans de sport et les réseaux sociaux, une histoire d'amour qui n'est pas prête de prendre fin. Les marques de sport l'ont bien compris et proposent donc toujours plus de contenus à destinations des amateurs de sport.

Growing your Facebook "likes" are social media's version of building the traditional email subscribers list. Facebook specialist Allfacebook.com states that for them Facebook fans are twice as effective as an email list. Their reasoning?...that email is now full of "spam" and 50% of all Facebook users log in every day.

One thing that every business, small, medium or large, struggles with is finding engaging content to post to their fan pages. While marketing is largely a study in what works for your own business, and also what doesn't, we can identify at least one thing that definitely does: an image worth a thousand words.

How To Increase Engagement on Facebook In my last post, I gave an overview of what engagement is and why it is important. To recap quickly, engagement, in very simple terms, is what your fans and followers do to interact and engage with the brand.

Has the fan activity on your Facebook page stalled? Is your "People talking about this" number shrinking instead of growing? The solution might be simple: You need to post better status updates. If you need inspiration, take a look at this infographic from ShortStack and The Social Skinny.

What you see in your Facebook newsfeed isn't magic; it's controlled by a very important algorithm called EdgeRank. Facebook wants users to be engaged, so EdgeRank is a critical aspect of their business. The EdgeRank factors are: Affinity - How often you interact with others (be it visiting a friend's profile or commenting on a page's picture).

You've run promotions and dramatically increased your Facebook Likes. So what now? It's just as important to retain your current followers as it is to gain new ones. Of even greater importance is remaining visible in fans' News Feeds, since that is where a majority of your fans spend their time.

Things are constantly changing on Facebook. One month it's photos that get the best reach & engagement. The next month it's links. The next month it's photos with links in the caption! It's hard to keep up sometimes. But one post type that seems to always do well on Facebook is status updates.

Dammit. It's happened again. In fact, it's happened ever since you created your Facebook Fan Page - and you're mighty tired of it, aren't you? Tired of wasting your precious time carefully crafting status updates that don't get read.