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If you have been following us for more than 2 or 3 weeks you might certainly have read our article about the 4 key points to optimize your Facebook Fan Page. But you would be right to ask us " Why the f*ck would I like to optimize my Facebook Fan Page if I don't have any fan yet?

Jean and Steve Case established the Case Foundation in 1997 to reflect their family's commitment to finding lasting solutions for complex social challenges. Our purpose is to expand giving, promote everyday philanthropy, deepen civic engagement, and broaden the use of new technologies to make giving more informed, efficient, and effective.

Raise your hand if you've ever wondered how some brands seem to dramatically and exponentially grow their fan and comment count, while others, even with a similar content strategy are still struggling. Fact is, there is real science behind what makes us interact with brands and businesses online.

As Jeff Bullas says, "Growing your Facebook Likes is social media's version of building the traditional email subscribers list." A "Like" on your Facebook Page is not just a vanity metric. It signifies a real person showing interest in your business. That person has opened a 24-hour-a-day, 7-days-a-week communication channel with you.

Growing your Facebook "likes" are social media's version of building the traditional email subscribers list. Facebook specialist Allfacebook.com states that for them Facebook fans are twice as effective as an email list. Their reasoning?...that email is now full of "spam" and 50% of all Facebook users log in every day.

It all started with an app. Why Facebook is blue: The science of colors in marketing http://t.co/Ac8183zlan - Buffer (@buffer) December 5, 2013 Adding Buffer to Chrome, has changed the entire way I browse, share, and consume online media. For a long time now I have silently applauded all the social media managers for creating communities, growing audiences, and increasing engagement.

Why does everyone bang on about 'Engagement' and 'traction' on social media? Picture this...You're spending your precious time creating valuable content and sharing it on your Facebook business page. But your fan base isn't growing much, your page is eerily quiet and no-one seems to be taking much notice.

We hear this a lot from businesses today trying to grow their Facebook Page presence: "How do I get more Likes for my Facebook page?". I decided it was finally time to try this for myself. I went ahead and conducted a small experiment to see if I can increase likes for a Facebook Page that covered major events happening in India.

Has the fan activity on your Facebook page stalled? Is your "People talking about this" number shrinking instead of growing? The solution might be simple: You need to post better status updates. If you need inspiration, take a look at this infographic from ShortStack and The Social Skinny.

Are you just chasing numbers and forgetting what really matters? Many marketers busy themselves growing lists, fans and followers, but ignore a metric that creates mobs of raving supporters. It's called engagement, and it can boost your brand lift by over 300%.