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How To Increase Engagement on Facebook In my last post, I gave an overview of what engagement is and why it is important. To recap quickly, engagement, in very simple terms, is what your fans and followers do to interact and engage with the brand.

In the past few posts I have written about social media engagement. Don't take this lightly, it's important. It is about conversing with your customers and your fans. It does requires work, but what relationship doesn't? To continue my series on social media engagement practices I'll finish up my list on how you can increase engagement on Facebook.

Facebook's organic reach has drastically declined. That's a fact. When reach declines, it often feels impossible to get your fans to engage with you on your Facebook Page. It's really a Catch 22: Low engagement means less people see your posts (this lowers your reach), but you can't increase your your reach if you don't increase your engagement.

"Craft "Action-Worthy" Facebook Posts "

Most every Facebook Page manager would love to have an increase in reach and engagement on their Facebook page. More engagement - in the form of likes, comments, and shares on posts - helps your future Page posts get more reach.

20 ways to succeed at social media engagement (given by an agency).

The way you write your Facebook posts is the number one key to engaging with your audience. And with the latest change in the newsfeed algorithm, more engagement means more reach. And the more people you reach, the more you are likely to get likes, comments and shares which will in turn bring even more...

A lot of businesses create Facebook pages and then assume their fans will engage with every post. Bad assumption! Just because someone has Liked your fan page doesn't mean they'll Like & comment on your posts. After all, you aren't "Friends" with them.

Quelques stats' intéressantes

On a pu voir que votre page Facebook est un véritable atout pour développer votre entreprise aussi bien d'un point de vue marketing que commercial ou même pour développer un réseau ( en savoir plus). Toutefois pour que votre page soit efficace elle doit générer de l' engagement avec votre communauté.

Infographie

The value of social media and fan interaction. Here, look at the Top 3 Premier League teams who are best at engaging their fans : - Southampton F.C. - Arsenal - Manchester City

Are you spending a lot of your time posting on your Facebook business pages only to find that most, if not all, of your posts are producing lack luster shares and likes? I am going to let you in on a little secret, well 5 actually, that will increase the likelihood of engaging your Facebook business prospects and breathing life into your Facebook business page.

Why does everyone bang on about 'Engagement' and 'traction' on social media? Picture this...You're spending your precious time creating valuable content and sharing it on your Facebook business page. But your fan base isn't growing much, your page is eerily quiet and no-one seems to be taking much notice.

One thing that every business, small, medium or large, struggles with is finding engaging content to post to their fan pages. While marketing is largely a study in what works for your own business, and also what doesn't, we can identify at least one thing that definitely does: an image worth a thousand words.

In December 2013 Facebook announced changes to it's EdgeRank algorithm. Since then many brands have seen a drop in reach and engagement. What worked six months ago, no longer does. If you're a brand on Facebook, it's time to reconsider the type of content you post.