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Facebook's organic reach has drastically declined. That's a fact. When reach declines, it often feels impossible to get your fans to engage with you on your Facebook Page. It's really a Catch 22: Low engagement means less people see your posts (this lowers your reach), but you can't increase your your reach if you don't increase your engagement.

"Craft "Action-Worthy" Facebook Posts "

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Most every Facebook Page manager would love to have an increase in reach and engagement on their Facebook page. More engagement - in the form of likes, comments, and shares on posts - helps your future Page posts get more reach.

Are you spending a lot of your time posting on your Facebook business pages only to find that most, if not all, of your posts are producing lack luster shares and likes? I am going to let you in on a little secret, well 5 actually, that will increase the likelihood of engaging your Facebook business prospects and breathing life into your Facebook business page.

We hear this a lot from businesses today trying to grow their Facebook Page presence: "How do I get more Likes for my Facebook page?". I decided it was finally time to try this for myself. I went ahead and conducted a small experiment to see if I can increase likes for a Facebook Page that covered major events happening in India.

What does it take to create a successful blog? If you want the honest truth: It takes a lot. While "content is king" is an oft-quoted rule, it takes much more than good writing to create content that encourages and increases audience engagement.

Raise your hand if you've ever wondered how some brands seem to dramatically and exponentially grow their fan and comment count, while others, even with a similar content strategy are still struggling. Fact is, there is real science behind what makes us interact with brands and businesses online.

So you started a Facebook page, created an amazing cover photo, an eye popping profile image and added some really great apps to your page with awesome thumbnails.. Now what? For most they end here. They feel like they have built their page so people should come flocking to it right?

A lot of businesses create Facebook pages and then assume their fans will engage with every post. Bad assumption! Just because someone has Liked your fan page doesn't mean they'll Like & comment on your posts. After all, you aren't "Friends" with them.

Facebook seems determined to reduce the organic visibility of all Pages posts, in a move that certainly seems tied to the company wanting to force those Pages to pay for exposure, rather than obtaining it for free. But what can companies do to ensure their content gets before the people who have liked their page?

As Jeff Bullas says, "Growing your Facebook Likes is social media's version of building the traditional email subscribers list." A "Like" on your Facebook Page is not just a vanity metric. It signifies a real person showing interest in your business. That person has opened a 24-hour-a-day, 7-days-a-week communication channel with you.

Facebook is the social network preferred by most businesses when planning and implementing their social media marketing strategy. Even though Twitter and YouTube are large social media networks, Facebook provides a marketing ecosystem that is multi-media rich and broad. There are literally tens of thousands of apps that can assist business with marketing on Facebook.

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You've just launched your Twitter and Facebook page. You're excited to engage with thousands of fans and followers and possibly get a customer or two. Fast forward two months. You have 20 Facebook fans and 30 Twitter followers. Half of them are spam. You realize no one notices or cares that you're on social media.