2015 Audit Girondins

Vous avez un nombre satisfaisant de fans sur votre page fan Facebook et vous en êtes content. Cependant votre taux de visibilité et d'engagement n'est pas satisfaisant. Vous avez besoin d'augmenter le nombre d'interaction avec votre communauté. Votre communauté est-elle qualifiée ? La première question à se poser : votre communauté est-elle correctement qualifiée ?

In December 2013 Facebook announced changes to it's EdgeRank algorithm. Since then many brands have seen a drop in reach and engagement. What worked six months ago, no longer does. If you're a brand on Facebook, it's time to reconsider the type of content you post.

Raise your hand if you've ever wondered how some brands seem to dramatically and exponentially grow their fan and comment count, while others, even with a similar content strategy are still struggling. Fact is, there is real science behind what makes us interact with brands and businesses online.

So you started a Facebook page, created an amazing cover photo, an eye popping profile image and added some really great apps to your page with awesome thumbnails.. Now what? For most they end here. They feel like they have built their page so people should come flocking to it right?

A lot of businesses create Facebook pages and then assume their fans will engage with every post. Bad assumption! Just because someone has Liked your fan page doesn't mean they'll Like & comment on your posts. After all, you aren't "Friends" with them.

Facebook Reach is ultimately the most important metric on Facebook. If you don't know how to reach your followers and users who might find your company interesting, you will fail no matter how many followers you might have.

Facebook seems determined to reduce the organic visibility of all Pages posts, in a move that certainly seems tied to the company wanting to force those Pages to pay for exposure, rather than obtaining it for free. But what can companies do to ensure their content gets before the people who have liked their page?

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As Jeff Bullas says, "Growing your Facebook Likes is social media's version of building the traditional email subscribers list." A "Like" on your Facebook Page is not just a vanity metric. It signifies a real person showing interest in your business. That person has opened a 24-hour-a-day, 7-days-a-week communication channel with you.

People love free things, but they also enjoy getting discounts. Provide exclusive coupons, coupon codes or sales to your Facebook fans and promote this via a post - if it's a good discount you will see plenty of engagement on your post.