Contents contributed and discussions participated by Adya Saigal - 10th Grade Research Project 2010

Recommendations include disclosing and avoiding the digital enhancement of images; banning ultra-thin female models or overly muscular male ones, in addition to models under the age of 16 to advertise adult clothes; employing a greater diversity of ethnicities and model body sizes; eschewing editorial and advertising content that promotes negative body image through rapid weight loss and cosmetic surgery, and, for retailers, carrying a wider variety of clothing sizes that better reflects the demands of the community.
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“ultra-thin female models or overly muscular male ones”
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it should be that there is beauty in all sizes of bodies.
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“Fashion is for, generally speaking, women who are in good physical shape, who choose to take care of themselves.”
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So larger sizes don’t sell as well as smaller sizes…but she doesn’t stock as much larger-sized merchandise.
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British Fashion Council
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ban very skinny models from being hired for London Fashion Week next month.
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"We believe that regulation is neither desirable nor enforceable,"
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"recommend that only models aged 16 or over are used".
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equivalent of giving the models crystal meth, ashtrays, syringes and unlimited quantities of champagne.
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putting big business before the health of all young women in this country.
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The World Health Organisation considers anyone with a BMI of 18.5 or below to be underweight.
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The Council of Fashion Designers of America is also backing an education programme to teach young models about healthy eating and nutrition.
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We live in a world of stick thin models and emaciated celebrities
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The idea that thin is in is everywhere, and is hardly escapable from the advertising industry. And although the messages are damaging and often untrue, women everywhere are suffering the consequences of constant exposure to overly thin models and movie stars.
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The average woman has a 7 percent chance that she will be as slim as a catwalk model and a 1 percent chance of being as thin as a supermodel,
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progressively worse in fashion advertising over the past several years.
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These ads do not encourage women to embrace their own shapes, but rather to work hard to attain a low weight and toned body.
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ads women see everyday that basically tell them they are not good enough.
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North American girl will watch 5,000 hours of television, including 80,000 ads, before she starts kindergarten.
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there is a long way to go, both in the quantity of media representations of woman and in their quality.
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female characters make up only 32 per cent of the main characters on TV,
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However,almost 70 per cent of the editorial content in teen mags focuses on beauty and fashion, and only 12 per cent talks about school or careers.
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difficult for girls to negotiate the transition to adulthood.
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he numbers for girls drop steadily from 72 per cent in Grade Six students to only 55 per cent in Grade Ten.
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because of the widening gap between girls' self-images and society's messages about what girls should be like.
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girls are surrounded by images of female beauty that are unrealistic and unattainable.
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