Recommendations include disclosing and avoiding the digital enhancement of images; banning ultra-thin female models or overly muscular male ones, in addition to models under the age of 16 to advertise adult clothes; employing a greater diversity of ethnicities and model body sizes; eschewing editorial and advertising content that promotes negative body image through rapid weight loss and cosmetic surgery, and, for retailers, carrying a wider variety of clothing sizes that better reflects the demands of the community.