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These local accounts allow Whole Foods to take a more targeted marketing approach, reaching out to local customers and answering specific questions.

Where your visitors are coming from – very important if you’re targeting a specific audience.How your visitors found your website – this is very important for determining which of your efforts are paying off. It shows if visitors found your site directly, through a referral from another website (ex: Twitter, Facebook), or from search engines.Web browsers used by your visitors – knowing which web browsers your visitors use allows you to know which browsers you should be focusing on.What keywords were used by visitors in the search engines to get to your website – this is very crucial for SEO. Knowing which keywords people are searching for to get to your site determines if you are on the right track.

iOS and Android are neck and neck when you look at web usage on cellular networks. So the question becomes not why do Android users not browse the web as much as iOS users do, but why don’t they browse the web on Wi-Fi connections?

Giving the consumer an option to scan a QR code which leads them to a website that is not optimized for the device they use to scan it is like sending someone with a broken arm in to get a full-body physical. People use QR codes to take action directly, so don’t make them jump through hoops, pinching, zooming and navigating through a messy desktop site. Give them what they want: a mobile experience.

the QR codes that perform far better are the ones that offer consumers a benefit for scanning.  This means providing a discount, special offer or inclusion in some sort of exclusive program in order to provide customers a return on investment for their time. Of course, clever marketers can find plenty of ways to provide a reward for scanning while still integrating plenty of branding as well.

Why are U.S. retailers slow to adopt NFC payment technology? One reason is the expense and effort required to install NFC-enabled point-of-sale equipment in stores and to integrate it with merchants' systems.

It's a bit of a chicken-and-egg dynamic: Retailers typically don't invest in offering a new payment option until they see widespread consumer demand; but few consumers are likely to prefer a payment option that's not yet widely accepted.

Another Open Mobile Summit panelist, PayPal's VP for mobile, David Marcus, made this point: "Today, retailers learn about customers at the least effective time -- just when they're leaving the store. They'd like to know about you when you arrive at the store, so they can customize your shopping experience and treat you properly."

Mobile phone usage and internet traffic are growing at a staggering rate, causing powerful changes in consumer behaviour and in the way people socialise and work together.

Most company websites are not easy to use on mobile devices, meaning they are increasingly irrelevant to the average consumer. If you want to attract new customers, build rapport with existing clients or offer new services or other value online, then mobile is on the must-do list.

A new approach to mobile-friendly web design is to create a website which will detect and adjust to the size of the device it is viewed on. Mobile responsive website design means a single site works well on all devices, future-proofing your website as new devices become popular.

it is important to drill down to where you have a presence, what you do on there are why rather than rashly signing up to every site going and leaving them lacklustre.  Taking a step back to research and consider where your customers are hanging out online and and what strategy you can employ to reach them is essential.

GREEN - the one where your customers hang out most, and makes most sense to your marketing strategy.  Green = Go! This is the site you should start with. Commit some time to updating it regularly, and read around how other businesses are using this channel for marketing. AMBER - these are the social media tools that could add value to your marketing, but should be considered as your business progresses and you find you have some extra time to commit. RED - Avoid these at start-up stage. These may be sites you could justify to yourself using as marketing tools, but they are not an immediate priority. Ditch them for now and put them in your business plan under 'growth strategy'.

Finding Content at Your Fingertips - Google Alerts is absolutely your best friend for narrowing down hours of thinking through "what on earth can I post about".

“A year and a half ago, mobile users tended to spend considerably more time — an average of 64 minutes per day — using the Web browser on their phone or tablet. By comparison, they spent only 43 minutes per day in apps. Now mobile users now spend an average of 94 minutes per day using apps, but just 72 minutes browsing the mobile Web…”

“In March, the web browser accounted for just 18.5 percent of time spent online among US smart-phone users. Mobile apps accounted for the rest. Now we know why Safari for iOS capabilities advance so sparingly: Apple sees it as irrelevant. Stated differently: Safari is to mobile what Internet Explorer 6 was to the desktop 10 years ago. Apps matter more to both developers.”