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Mobile phone usage and internet traffic are growing at a staggering rate, causing powerful changes in consumer behaviour and in the way people socialise and work together.

Most company websites are not easy to use on mobile devices, meaning they are increasingly irrelevant to the average consumer. If you want to attract new customers, build rapport with existing clients or offer new services or other value online, then mobile is on the must-do list.

A new approach to mobile-friendly web design is to create a website which will detect and adjust to the size of the device it is viewed on. Mobile responsive website design means a single site works well on all devices, future-proofing your website as new devices become popular.

It is thought by many that mobile marketing may become mandatory for business success. As mobile web usage continues to explode, business owners must realize the advantages to mobile-friendly sites are many.

1. Give consumers a compelling reason to scan it.

2. Make sure you have a mobile friendly website.

3. The code must be readable with a variety of phones.

5 Common mistakes business owners make when using QR Codes and how to avoid them

1.    Not having a clearly defined campaign strategy.

2.    Not testing QR Codes