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Michael Comins

3 ways to make a mobile Web site stand out amongst the competition - Mobile Commerce Da... - 0 views

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mobile web mobile marketing data tips

shared by Michael Comins on 13 Nov 11 - No Cached
  • With 40 percent of smartphone owners browsing the Internet more frequently on their phones – using their devices to make holiday charity donations and buy gifts online – it only makes sense to ensure mobile purchases are available anywhere at any time.
  • The No. 1 thing is brand cohesiveness. Use the same URL on mobile as on your desktop site, as opposed to m. or .mobi. All it takes is a simple redirect script.
  • product reviews and testimonials, which could even be presented in the form of videos. Additionally, incentives like discounts for an opt-in for future communication and for taking a survey or participating in a poll.
  • ...5 more annotations...
  • During the holidays these engaging polls could mean something like, “Get 20 percent off if you name Santa’s fourth reindeer.”
  • Paypal or another third-party. Additionally, there are times where the checkout process is not optimized for mobile, while the site is. The cart must be mobile-optimized.
  • For nonprofits first and foremost: people want to advocate a cause they like and this is especially true for the holiday season.
  • So many causes host banquets, auctions and dinners and they can provide video testimonials at events and promote them on mobile.
  • So, you are a nonprofit auctioning off a football signed by Eli Manning, tie a QR code to it leading potential buyers to a video of Mr. Manning talking about why he donated to this cause.
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