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T.J. Edwards

Why Finding Your Niche Is Just Plain Bad Advice - 0 views

  • Why what people think matters more than where they’re from
    • T.J. Edwards
       
      focus marketing on customer core ideas/beliefs, not demographics
  • The truth is my tribe is eclectic.
  • Since this may be a new practice, here’s a formula you can follow to begin figuring out what it is you believe. Just fill in the blanks of this statement: “Every [BLANK] can/should [BLANK]”
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  • For example:
    • T.J. Edwards
       
      A potential SPARK for "tribe finding", tug of war VTR, thinking big, or disruptive creativity
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    Find your tribe by focusing on core values rather than demographics.
Bo Adams

Design thinking in the corporate DNA - Medium - 1 views

  • A common trap for us is to take something in its infancy and try to scale it big. Build it. Launch it. Move on. Well, it doesn’t work like that. Remember how long it took before you mastered design thinking? This isn’t something that you have people try once and then expect them to get it. It takes about six to 10 experiential, immersive, contextually relevant experiences before someone finally “gets” it and can make it their own. Eight years later, we’re still building this skill into our employees, one experience at a time.
    • Bo Adams
       
      Yep. I highlighted an entire paragraph. Why? Because this lesson is CRITICAL for schools and educational transformation within and among schools. We don't do enough "laps" with foundational things because people tend to say, "We've done that...I already do that..."
  • best advice I got from an SVP at the company was to stop wasting my time trying to find metrics to prove that Design for Delight was worth doing.
  • find the folks that are ready, willing, and happy to give it away.
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  • So, while you’re bringing design thinking capabilities into your company and empowering folks, don’t forget to use it on yourself, too.
  • The experience was so effective in helping the leaders understand how they get in the way that many went back to their teams to apologize and started removing barriers immediately. So, assume you can poke at those sacred cows.
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    HT @MeghanCureton
Meghan Cureton

How to Design a School That Prioritizes Kindness and Caring | MindShift | KQED News - 1 views

  • You can’t just snap your fingers, and show a video, and it’s done,” she said. Rather, the school needed to adopt a philosophy of kindness that was “infused and woven through
  • initiatives had to seem to come from within, organically
  • They also do a “mix-it-up” exercise, borrowed from Borba’s book, that moves students around in advisory groups to blend grade levels. And to get teacher buy-in, select students attend occasional faculty meetings to share what excites them about their project and how their classmates are responding.
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  • Simple changes can have an outsized effect. Knowing the names of all the students in school, being generous with “hellos,” and encouraging teachers to greet every student by name in class, for example, are low-burden but powerful exercises,
  • “kindness strategies” are short and focused, rooted in relationships, carried out repeatedly, and related to actual events in school,
  • Two of the most fruitful exercises Carrollwood Day embraced, both borrowed from the Harvard project, were “Circle of Concern” and “Relationship Mapping.”
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