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T.J. Edwards

Why Finding Your Niche Is Just Plain Bad Advice - 0 views

  • Why what people think matters more than where they’re from
    • T.J. Edwards
      focus marketing on customer core ideas/beliefs, not demographics
  • The truth is my tribe is eclectic.
  • Since this may be a new practice, here’s a formula you can follow to begin figuring out what it is you believe. Just fill in the blanks of this statement: “Every [BLANK] can/should [BLANK]”
  • ...1 more annotation...
  • For example:
    • T.J. Edwards
      A potential SPARK for "tribe finding", tug of war VTR, thinking big, or disruptive creativity
    Find your tribe by focusing on core values rather than demographics.
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