German retail sales drop unexpectedly in July | Reuters - 0 views
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Amelie Spaniol on 01 Sep 12The article explains how the German retail sales decreased by 0.9 percent in July, as a result of the increasing fuel prices. The inflated prices of fuel have caused the consumption on other goods and services of households in Germany to decrease. Consumption is one of the four factors that affects the aggregate demand or the total demand for final goods and services in an economy at a given time and price level, in an economy. Therefore, if consumption of households decreases the aggregate demand in an economy also decreases. Hence, the aggregate demand in Germany's economy has decreased significantly and therefore their retail sales have also decreased, by 0.9 percent as the article claims. This is because if consumption is lower than the units of output sold are also lower.