Group items tagged search - WVUncovered

shared by Bill Kuykendall on 18 Mar 10 - No Cached

This video, produced by Google, features Google Search Engineer Matt Cutts explaining what happens when you do a web search on Google. Cutts also explains how Google indexes and ranks websites.
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shared by Bill Kuykendall on 01 Jun 10 - Cached

As The Times and its Sunday sibling challenge the Internet orthodoxy that readers will refuse to pay for general news online, some of the conventions of newspaper Web design are already tumbling. Freed from the imperative to generate clicks and to lure search engines, The Times and Sunday Times have taken a novel, reader-focused approach that minimizes distractions.
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advertisers are most interested in audiences who actually care about what they read or watch, rather than the casual Web surfers.
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The new Sunday Times site is particularly striking visually, with a heavy emphasis on photography. Clicking on an article brings it up in a separate box, with everything else on the page shrouded in a dark gray screen that makes for easier reading.
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shared by Bill Kuykendall on 23 Feb 10 - Cached

"This was not [built as a] marketing channel, but as a consumer relationship-building environment."
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intersection between digital and physical
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"The experiences you have online can translate to rich offline experiences."
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...3 more annotations...
An added benefit of Starbucks' social-media progress has been the ability to quickly manage rumors that could have dogged the company for days.
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Starbucks launched two iPhone apps in September, one for general café purposes, with store locators, details about specific blends and nutrition information, and the other to support its loyalty card. Moving forward, Mr. Bruzzo said the company will be looking for ways that consumers can connect with each other from inside the apps. In the meantime, Starbucks is testing functionality that allows loyalty-card holders to pay with their phones.
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The brand relies on the 28-year old to translate the Starbucks experience for the online community, search out confused or disgruntled consumers, chat about store offerings and even crack jokes.
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shared by Bill Kuykendall on 26 Feb 10 - Cached

It is not hard, with 20/20 hindsight, to see what went wrong. In the blink of an eye, the spectacularly long-lived success of the publishing industry succumbed under the weight of too much free content flooding the internet, causing a crash in the value of content.
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"Building sites that perform well for humans, not search engines, [is one change necessary to] reverse the damage we've done to ourselves in the last 15 years of the internet.
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Kelly is the poster child for the next-generation publisher who places primacy on creating great content that drives loyal visitors. Not so easy to do -- but ultimately that's probably more profitable than just herding traffic that will leave as soon as they got there.
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...1 more annotation...
tying revenue to member participation.
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shared by Bill Kuykendall on 21 Apr 10 - Cached

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