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Bill Kuykendall

Starbucks Gets Its Business Brewing Again With Social Media - Advertising Age - Special... - 0 views

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starbucks marketing socialnetworking

shared by Bill Kuykendall on 23 Feb 10 - Cached
  • "This was not [built as a] marketing channel, but as a consumer relationship-building environment."
  • intersection between digital and physical
  • "The experiences you have online can translate to rich offline experiences."
  • ...3 more annotations...
  • An added benefit of Starbucks' social-media progress has been the ability to quickly manage rumors that could have dogged the company for days.
  • Starbucks launched two iPhone apps in September, one for general cafĂ© purposes, with store locators, details about specific blends and nutrition information, and the other to support its loyalty card. Moving forward, Mr. Bruzzo said the company will be looking for ways that consumers can connect with each other from inside the apps. In the meantime, Starbucks is testing functionality that allows loyalty-card holders to pay with their phones.
  • The brand relies on the 28-year old to translate the Starbucks experience for the online community, search out confused or disgruntled consumers, chat about store offerings and even crack jokes.
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