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Bill Kuykendall

A Cover Ad Mimics The Los Angeles Times's Front Page - NYTimes.com - 0 views

www.nytimes.com/...06paper.html

shared by Bill Kuykendall on 06 Mar 10 - Cached
  • The top editor of The Times, Russ Stanton, and several of his deputies vigorously opposed the ad before it was published, but they were overruled by the paper’s business executives, according to people with direct knowledge of the dispute,
  • Mr. Conroy noted that however unorthodox the ad may be for print, it mirrors a common practice online of having an ad cover part or all of a Web site’s home page for a few seconds.
  • “It’s taking a concept that we normally apply to new media and reimagining it to a concept in a newspaper,”
  • ...4 more annotations...
  • In the last few years, The Los Angeles Times, The New York Times and The Wall Street Journal all began publishing ads on the lower parts of their front pages.
  • But The Los Angeles Times has gone several steps further. In April, it published a front-page ad for the TV series “Southland” that was made to look like a news article, prompting harsh criticism from media critics and its own journalists. Two months later, it published its first full front-page wrap-around ad, for the series “True Blood.” The “Alice in Wonderland” ad, which also wraps around the paper, introduces a new wrinkle, lending the name and work of The Times to an advertiser.
  • the paper received several hundred thousand dollars for such an ad.
  • “It’s a little troubling that they’re blending editorial content with advertising,” she said. “This isn’t newspapering as it used to be, but that can’t be the determinant any more.”
Bill Kuykendall

Media Cache - London Newspapers Challenge Web's Gratis Orthodoxy - NYTimes.com - 0 views

www.nytimes.com/...31cache.html

newspapers economics design

shared by Bill Kuykendall on 01 Jun 10 - Cached
  • As The Times and its Sunday sibling challenge the Internet orthodoxy that readers will refuse to pay for general news online, some of the conventions of newspaper Web design are already tumbling. Freed from the imperative to generate clicks and to lure search engines, The Times and Sunday Times have taken a novel, reader-focused approach that minimizes distractions.
  • advertisers are most interested in audiences who actually care about what they read or watch, rather than the casual Web surfers.
  • The new Sunday Times site is particularly striking visually, with a heavy emphasis on photography. Clicking on an article brings it up in a separate box, with everything else on the page shrouded in a dark gray screen that makes for easier reading.
Bill Kuykendall

Starbucks Gets Its Business Brewing Again With Social Media - Advertising Age - Special... - 0 views

adage.com/...article

starbucks marketing socialnetworking

shared by Bill Kuykendall on 23 Feb 10 - Cached
  • "This was not [built as a] marketing channel, but as a consumer relationship-building environment."
  • intersection between digital and physical
  • "The experiences you have online can translate to rich offline experiences."
  • ...3 more annotations...
  • An added benefit of Starbucks' social-media progress has been the ability to quickly manage rumors that could have dogged the company for days.
  • Starbucks launched two iPhone apps in September, one for general café purposes, with store locators, details about specific blends and nutrition information, and the other to support its loyalty card. Moving forward, Mr. Bruzzo said the company will be looking for ways that consumers can connect with each other from inside the apps. In the meantime, Starbucks is testing functionality that allows loyalty-card holders to pay with their phones.
  • The brand relies on the 28-year old to translate the Starbucks experience for the online community, search out confused or disgruntled consumers, chat about store offerings and even crack jokes.
Bill Kuykendall

Publishers: Triumph From Within the Belly of the Content Beast! - Advertising Age - Dig... - 0 views

adage.com/...article

monetization businessmodel

shared by Bill Kuykendall on 26 Feb 10 - Cached
  • It is not hard, with 20/20 hindsight, to see what went wrong. In the blink of an eye, the spectacularly long-lived success of the publishing industry succumbed under the weight of too much free content flooding the internet, causing a crash in the value of content.
  • "Building sites that perform well for humans, not search engines, [is one change necessary to] reverse the damage we've done to ourselves in the last 15 years of the internet.
  • Kelly is the poster child for the next-generation publisher who places primacy on creating great content that drives loyal visitors. Not so easy to do -- but ultimately that's probably more profitable than just herding traffic that will leave as soon as they got there.
  • ...1 more annotation...
  • tying revenue to member participation.
Bill Kuykendall

Wired Shows Off Its Planned IPad Edition - Advertising Age - MediaWorks - 0 views

adage.com/...article

Internet interactiondesign magazines Wired

shared by Bill Kuykendall on 17 Feb 10 - Cached
  • Bill Kuykendall on 17 Feb 10
     
    Wired editor in chief Chris Anderson used an appearance last Friday at the TED Conference to show off how his magazine will look as an edition for tablets and other devices. The video shows the product using live code, not just a vision of what might be, a spokeswoman added.
Bill Kuykendall

Online Journalism Entrepreneurs - NYTimes.com - 0 views

www.nytimes.com/...16Journalism-t.html

shared by Bill Kuykendall on 16 May 10 - Cached
  • one of the very forces that was sapping industry profits — the Web’s demolition of barriers to entry — also made it quite simple and cheap for anyone to become a journalism entrepreneur.
  • he promised contributors 75 percent of the revenues from all advertisements placed next to their articles.
  • it was a small experiment in capitalistic incentives: contributors would profit directly from their work, according to the market’s assessment of its value.
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  • the sheer volume of words has overwhelmed a business model that was once based on scarcity and limited choice
  • “It’s dawning on people that the marketplace will no longer pay the freight,”
  • “You can have destroyed hundreds of millions of dollars, or billions of dollars, of revenue for other people,” Denton says, “but without capturing it all yourself.”
Bill Kuykendall

Novelties - PlaceLocal Automatically Creates Online Ads - NYTimes.com - 0 views

www.nytimes.com/...23novel.html

advertising online

shared by Bill Kuykendall on 23 May 10 - Cached
  • New software called PlaceLocal builds display ads automatically, scouring the Internet for references to a neighborhood restaurant, a grocery store or another local business. Then it combines the photographs it finds with reviews, customer comments and other text into a customized online ad for the business.
  • New software called PlaceLocal builds display ads automatically, scouring the Internet for references to a neighborhood restaurant, a grocery store or another local business. Then it combines the photographs it finds with reviews, customer comments and other text into a customized online ad for the business.
  • New software called PlaceLocal builds display ads automatically, scouring the Internet for references to a neighborhood restaurant, a grocery store or another local business. Then it combines the photographs it finds with reviews, customer comments and other text into a customized online ad for the business.
  • ...2 more annotations...
  • New software called PlaceLocal builds display ads automatically, scouring the Internet for references to a neighborhood restaurant, a grocery store or another local business. Then it combines the photographs it finds with reviews, customer comments and other text into a customized online ad for the business.
  • New software called PlaceLocal builds display ads automatically, scouring the Internet for references to a neighborhood restaurant, a grocery store or another local business. Then it combines the photographs it finds with reviews, customer comments and other text into a customized online ad for the business.
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