Competition for our attention spans across different varieties of media was not something I had even considered when I started my research on the publishing industry, but it is relevant now that we can be doing so much.
Crowdsourcing the choir--from what I understand, recordings of the separate parts were released to the general public, who could upload videos of themselves singing a part of their choice. Then Eric Whitacre and his team put this together. Voila.
Article about all the information that we can't possibly consume (especially pertinent in the digital age) and the different perspectives we can take about this fact.
For anyone who wants to get an extended analysis about the effects of the Digital Age on publishing, this is a great place to start if you have the time.