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Academics and their institutions have sold out to economic interests in the name of preserving the only system trustworthy enough to produce authoritative information.

I believe it is fair to label as “apartheid” any artificial social construct that privileges an elite minority to the detriment of a majority. The artificial construct doing that in the world of knowledge is the toll-access system of traditional scholarly communication.

Despite all the digitizing and online publishing now extant, despite the proliferation of websites and web users, despite the largely up-to-date technological infrastructure within academia, it is still the case that most of the world’s most important knowledge remains out of reach of most of the world. Keep that simple fact central in your mind as I revisit the mission statements of universities and academic presses that purport to promote scholarship for the general benefit of humankind.

“The mission of a university press,” said Daniel Coit Gilman, President of Johns Hopkins University in 1880, “is to assist the university in fulfilling its noble mission ‘to advance knowledge, and to diffuse it not merely among those who can attend the daily lectures—but far and wide.'" Universities and academic publishers are ostensibly dedicated to the very opposite of keeping people and knowledge apart. And yet, they do.

You really don’t need to go to the developing world to recognize that advanced knowledge is a big club with stiff entrance fees. Even middle class Americans will think twice before throwing down $30 for a scholarly article. How likely will this knowledge ever reach scholars in Mexico or India? And just how broadly can the editors of Subjectivity expect it to reach when subscribing costs $503/year?

Academic authors, editors, publishers, and distributors are simply not in the business of reaching the masses; they are in the business of reaching other specialists.

Academia banks on Intellectual Apartheid; its knowledge economy only rewards specialists publishing to specialists. In such a world, the “influence” of scholarship is not often correlated to real-world effects; it is usually correlated to how well a given work contributes to the specialist knowledge economy. Citation indexes measure reputations among specialists; “impact factor” relates not to real-world impact, but to reputation within the closed system.

one of the great secrets of academic publishing

academia could care less about whether anything its scholars do actually makes a difference in the world, except for the occasional puff piece to show to contributors or alumni. Reaching out to the whole world is the stuff that convocation speeches and university mission statements are made of, but in the day-to-day world of academia, actually reaching the world with one’s refined knowledge is not rewarded. In fact, it is often punished. Generalists, such as those who are using blogging to actually talk to the public about their ideas, are threatened with lack of tenure or advancement if they waste their time in anything but publications oriented towards their disciplinary peers.

A university’s reward system requires its faculty to publish in peer-reviewed journals. Peer-reviewed journals serve the purpose of authenticating knowledge, but at the same time they also wall in that knowledge by making it available only to those willing to pay for it.

There is an assumption that if something is “published” (meaning published in a conventional, peer-reviewed journal), then it is appropriately circulating and available.

It may be “circulating” among subscribers (a few hundred), but it is simultaneously being kept from the online public (a few billion).

Essentially, scholars whose work is measured in terms of how often their articles are cited within peer-reviewed literature demonstrate not so much the actual worth or impact of their ideas as they demonstrate their fidelity to a closed knowledge economy. Impact factor statistics are really loyalty points for the gentlemen's club: if you impressed other members of the club, you get to stay in it. If you try for other audiences--like the one's loftily imagined in university mission statements--you show disloyalty to the club.

scholars underestimate the value and influence of their work, voluntarily giving up what their work might mean and do if circulating among a public that is literally six or seven orders of magnitude larger in size that the subscriber base of the most used journals. And it's a shame that broader, open, multi-disciplinary review is considered inferior to one-time assessment by two or three experts. Can we really be sure that conventional peer-reviewed knowledge is as reliable as it pretends to be when its adherents resist transparency and the checks and balances of exposing this knowledge more broadly?

I call upon you to join me in a full divestment from intellectual apartheid.

Here's how each academic stakeholder can fight Intellectual Apartheid: Scholars: Publish your work in Open Access journals or arrange open access for publications in conventional journals. Use Creative Commons licensing (rather than signing away copyright) in order to preserve access to your own work Deposit your publications in institutional or disciplinary archives to ensure permanent open access and the broadest exposure to search engines. Refuse to peer-review manuscripts or serve in editorial capacities for any journal that does not accommodate open access. Cancel subscriptions to toll-access scholarship Wean yourself from using any research materials that an everyday person from a developing country wouldn't have full access to via the Internet

In training students, patrons, and faculty, teach them more about how and why to use open access resources rather than how to use expensive proprietary databases and services. Work with administrators to educate faculty about the benefits of open access publishing and rights management.

Administrators Create a university-wide mandate (as Harvard has done), requiring faculty to retain copyright of their scholarship and to license the non-exclusive depositing of that scholarship in the institutional archive. Update promotion and tenure policies to favor open access publications and to accommodate evolving scholarly genres (such as data sets, software, and scholarly tools that build the cyberinfrastructure). Require chairs and deans to educate faculty on evolving academic publishing models and to ready their conversion to using and publishing open access scholarship.

it has made the work of educational administrators exponentially more difficult. Students now talk, up and down the years, via the recorded ratings on the site. It isn’t possible for an institution of higher education to disguise an individual who happens to be a world-class researcher but a rather ordinary lecturer. In earlier times, schools could foist these instructors on students, who’d be stuck for a semester. This no longer happens, because RateMyProfessors.com effectively warns students away from the poor-quality teachers.

This one site has undone all of the neat work of tenure boards and department chairs throughout the entire world of academia.

The battle for control over who stands in front of the classroom has now been decisively lost by the administration in favor of the students.

That knowledge, once pooled, takes on a life of its own, and finds itself in places where it has uses that its makers never intended.

If we are smart enough, we can learn a lesson here and now that we will eventually learn – rather more expensively – if we wait. The lesson is simple: control is over. This is not about control anymore. This is about finding a way to survive and thrive in chaos.

the shape of things to come. But there are some other trends which are also becoming visible. The first and most significant of these is the trend toward sharing lecture material online, so that it reaches a very large audience.

the possibility that some individuals or group of individuals might create their own context around the lectures. And this is where the future seems to be pointing.

When broken down to its atomic components, the classroom is an agreement between an instructor and a set of students. The instructor agrees to offer expertise and mentorship, while the students offer their attention and dedication. The question now becomes what role, if any, the educational institution plays in coordinating any of these components. Students can share their ratings online – why wouldn’t they also share their educational goals? Once they’ve pooled their goals, what keeps them from recruiting their own instructor, booking their own classroom, indeed, just doing it all themselves?

Why not create a new kind of “Open University”, a website that offers nothing but the kinds of scheduling and coordination tools students might need to organize their own courses?

In this near future world, students are the administrators.

Now since most education is funded by the government, there will obviously be other forces at play; it may be that “administration”, such as it is, represents the government oversight function which ensures standards are being met. In any case, this does not look much like the educational institution of the 20th century – though it does look quite a bit like the university of the 13th century, where students would find and hire instructors to teach them subjects.

The lecturer now helps the students find the material available online, and helps them to make sense of it, contextualizing and informing their understanding. even as the students continue to work their way through the ever-growing set of information. The instructor can not know everything available online on any subject, but will be aware of the best (or at least, favorite) resources, and will pass along these resources as a key outcome of the educational process. The instructor facilitates and mentors, as they have always done, but they are no longer the gatekeepers, because there are no gatekeepers,

The classroom in this fungible future of student administrators and evolved lecturers is any place where learning happens.

At one end of the scale, students will be able work online with each other and with an lecturer to master material; at the other end, students will work closely with a mentor in a specialist classroom. This entire range of possibilities can be accommodated without much of the infrastructure we presently associate with educational institutions. The classroom will both implode – vanishing online – and explode – the world will become the classroom.

Flexibility and fluidity are the hallmark qualities of the 21st century educational institution. An analysis of the atomic features of the educational process shows that the course is a series of readings, assignments and lectures that happen in a given room on a given schedule over a specific duration. In our drive to flexibility how can we reduce the class into to essential, indivisible elements? How can we capture those elements? Once captured, how can we get these elements to the students? And how can the students share elements which they’ve found in their own studies?

This is the basic idea that’s guiding Stanford and MIT: recording is cheap, lecturers are expensive, and students are forgetful. Somewhere in the middle these three trends meet around recorded media. Yes, a student at Stanford who misses a lecture can download and watch it later, and that’s a good thing. But it also means that any student, anywhere, can download the same lecture.

Every one of these recordings has value, and the more recordings you have, the larger the horde you’re sitting upon. If you think of it like that – banking your work – the logic of capturing everything becomes immediately clear.

While education definitely has value – teachers are paid for the work – that does not mean that resources, once captured, should be tightly restricted to authorized users only. In fact, the opposite is the case: the resources you capture should be shared as broadly as can possibly be managed. More than just posting them onto a website (or YouTube or iTunes), you should trumpet their existence from the highest tower. These resources are your calling card, these resources are your recruiting tool.

the more something is shared, the more valuable it becomes. You extend your brand with every resource you share. You extend the knowledge of your institution throughout the Internet. Whatever you have – if it’s good enough – will bring people to your front door, first virtually, then physically.

Stanford and MIT

show a different way to value education – as experience. You can’t download experience. You can’t bottle it. Experience has to be lived, and that requires a teacher.

Rather than going for a commercial solution, I would advise you to look at the open-source solutions. Rather than buying a solution, use Moodle, the open-source, Australian answer to digital courseware. Going open means that as your needs change, the software can change to meet those needs. Given the extraordinary pressures education will be under over the next few years, openness is a necessary component of flexibility.

Openness is also about achieving a certain level of device-independence.

here are many screens today, and while the laptop screen may be the most familiar to educators, the mobile handset has a screen which is, in many ways, more vital. Many students will never be very computer literate, but every single one of them has a mobile handset, and every single one of them sends text messages. It’s the big of computer technology we nearly always overlook – because it is so commonplace. Consider every screen when you capture, and when you share; dealing with them all as equals will help you work find audiences you never suspected you’d have.

Yet net filtering throws the baby out with the bathwater. Services like Twitter get filtered out because they could potentially be disruptive, cutting students off from the amazing learning potential of social messaging. Facebook and MySpace are seen as time-wasters, rather than tools for organizing busy schedules. The list goes on: media sites are blocked because the schools don’t have enough bandwidth to support them; Wikipedia is blocked because teachers don’t want students cheating. All of this has got to stop. The classroom does not exist in isolation, nor can it continue to exist in opposition to the Internet. Filtering, while providing a stopgap, only leaves students painfully aware of how disconnected the classroom is from the real world. Filtering makes the classroom less flexible and less responsive. Filtering is lazy.

Mind the maxim of the 21st century: connection is king. Students must be free to connect with instructors, almost at whim. This becomes difficult for instructors to manage, but it is vital. Mentorship has exploded out of the classroom and, through connectivity, entered everyday life.

Finally, students must be free to (and encouraged to) connect with their peers. Part of the reason we worry about lecturers being overburdened by all this connectivity is because we have yet to realize that this is a multi-lateral, multi-way affair. It’s not as though all questions and issues immediately rise to the instructor’s attention. This should happen if and only if another student can’t be found to address the issue. Students can instruct one another, can mentor one another, can teach one another. All of this happens already in every classroom; it’s long past time to provide the tools to accelerate this natural and effective form of education.

Connection is expensive, not in dollars, but in time. But for all its drawbacks, connection enriches us enormously. It allows us to multiply our reach, and learn from the best.

learning by listening is proved to be much harder than learning by reading.

RateMyProfessors is a good start, and anecdotes about how people use it is interesting, but it has a long long way to go before it comes close to being reliable let alone authoritative.

Then you set up rules for phone calls. Have business contacts always ring your cell phone. Have family ring all of your phones. Friends go to your home number. Or whatever. You can also set certain people to go right to voicemail if you never want to talk to them directly.

You can also temporarily set all of your calls to go immediately to voicemail or to forward to another phone (this is great if you are out of town).

Hitting “4″ during a call turns recording on or off.

Voicemails are sent to your inbox - they can be reviewed by calling in or via your computer (see “mobile” below as well). All voicemails can be forwarded to others, or you can request an embed code to place it on a website.

GrandCentral has said that they will soon be releasing a feature that automatically transcribes voicemails into text and will deliver them to you via email or SMS.

WebCall: embed a call button on your website and let people call you (the caller will not see your phone number) Gizmo: GC will use your Gizmo ID as a forwarding phone number - get calls on your computer (great when traveling abroad)