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"Last week, during the midnight launch of the "World of Warcraft" expansion "Wrath of the Lich King," I spoke with Blizzard CEO Mike Morhaime. We talked about the business model of Blizzard and "World of Warcraft," and what we can expect next."

"WoW matters because it creates a powerful platform for learning, without a training program in sight. Many of the approaches used by WoW could be very helpful to business executives as they strive to improve performance more rapidly in their own organizations."