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PLNs are learning opportunities that provide a way to move from professional development as a special event, such as a workshop or a once a year conference to “a continuous flow of learning” (Guhlin, 2009). There are many ways to develop a PLN, and many interactive and collaborative tools to use including twitter, nings, social networks, blogs, and social bookmarking sites like Diigo. A PLN becomes a “dedicated learning environment [which] is unique to each individual” and its efficacy depends on how much or how little you chose to share and learn from other individuals in your PLN (Kapuler, 2009).

“Technology allows us to reach out and build communities based on resonance and commonality”

It’s a fact of life, social media is here to stay. Sites like Facebook, Linkedin, and Twitter are all reaching critical mass. It’s not just a network for college students or adolescence teenagers anymore. We’re starting to see professionals, celebrities, and even politicians publishing profiles, blogs, and even tweets. Rather than use a wait and see approach, companies should be proactive and take steps to build a framework for a well developed company policy on the use of social media.