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Author Sheila Heen, along with Douglas Stone, recently wrote a book called Thanks for the Feedback: The Science and Art of Receiving Feedback Well. One of their chapters focuses on a phenomenon called "switchtracking": when "someone gives you feedback, and your reaction to that feedback changes the subject." Heen notes switchtracking is a pattern in feedback conversations "so common that it's instantly recognizable." "The first person stays on their own track. The second person actually smoothly switches to a different topic, which is their own reaction to the feedback, and often the feedback that they have themselves for the first person," Heen says. "They just get further and further apart ... And they don't even realize that they're going in different directions." Four pieces of take-away advice for effective feedback: 1. Try A Post-it We're always trying to get people to pay attention, but there's some research showing that we have a powerful (and affordable) weapon at our disposal: the Post-it note. 2. Assume Positive Intent Assume positive intent when receiving feedback: concentrate on the substance of the feedback, rather than questioning the giver's intentions! 3. To Get Someone's Attention ... Try Whispering In Their Right Ear. People are more likely to comply with a request when it was whispered in their right ear. 4. When Giving Feedback, Flatter First If you can boost a person's self-esteem before giving them constructive criticism, they might be more receptive to it.