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a spate of recent studies challenge this idea. They suggest that we seem instinctively to link certain sounds with particular sensory perceptions. Some words really do evoke Humpty's "handsome" rotundity. Others might bring to mind a spiky appearance, a bitter taste, or a sense of swift movement. And when you know where to look, these patterns crop up surprisingly often, allowing a monoglot English speaker to understand more Swahili or Japanese than you might imagine (see "Which sounds bigger?" at the bottom of this article). These cross-sensory connections may even open a window onto the first words ever uttered by our ancestors, giving us a glimpse of the earliest language and how it emerged.

The German poet Christian Morgenstern once said that "all seagulls look as though their name were Emma." Though Morgenstern was known for his nonsense poetry, there was truth in his suggestion that some linguistic labels are perfectly suited to the concepts they denote. Similar to what we've learned about metaphors, labels and names influence how we think and behave. Studies suggest as soon as you label a concept, you change how people perceive it (aka the Heisenberg principle.) Words evoke images such as 'bouba' and 'kiki' from James Geary's TedTalk, directional concepts such as are "north" with up and "south" with down, and simplicity of pronunciation and spelling all affects how one perceives another.