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The culture of Okinawa, Japan is quite distinct from other Japanese islands. It became a part of Japan in 1879, but has a strong American influence because of three decades of military occupation following WWII. Today, 20% of the island is made up of over 30 U.S. military bases. This history has resulted in the near extinction of the Okinawan language, called Uchinaguchi, which was systematically suppressed when the island was annexed by Japan. Because of ubiquitous U.S. presence, Okinawans perceive more of a need for English competence than for learning the language of their ancestors. Once the U.S. ceded control of the island back to Japan in the 1970's, the island underwent changes that many Okinawans perceived as another occupation, but this time instead of U.S. military projects, Japanese business took over the island. Japanese power over Okinawa can even be seen in the language politics: Uchinaguchi was long considered a dialect of Japanese despite the two languages having less than 60% in common. In 2009 UNESCO recognized Okinawan as its own language along with five others spoken in the region, all of which are endangered. Native speakers are aging and dying off. Efforts to revitalize Uchinaguchi on the island are regularly stifled by the local government's indifference towards the language. Nonetheless, the language is praised for its folkloric value and is featured in local theater. Some schools offer language classes, such as Okinawa Christian University. Because Uchinaguchi is a low priority in the political field, the cultural field is the site of language revitalization and resistance to its extinction. One benefit of promoting the language through culture is that, unlike the government, the culture can have influence overseas.

Although a densely academic article, Professor Patrick Heinrich of the University of Venice, discusses the history of colonization in Okinawa and its detrimental effect on the indigenous languages of the region. The Ryūkyūans are a group of indigenous peoples living in the Ryūkyū archipelago, which stretches southwest of the main Japanese island of Kyūshū towards Taiwan. The largest and most populated island of the archipelago, Okinawa Island, is actually closer to Manila, Taipei, Shanghai and Seoul than it is to Tokyo. Though considered by the Japanese as speaking a dialect, the Ryūkyūans speak separate languages such as Okinawan, also known as Uchinaguchi, as well as Amami, Miyako, Yaeyama and Yonaguni. All are part of the Japonic language family, to which the Japanese language also belongs, and all are recognized as endangered languages by UNESCO. Language reclamation in the contemporary Ryukyus departs from a keen awareness that language loss is bigger than language itself. Activists know that losing a language entails the loss of an entire world of symbolic representations, and therefore, of how to place oneself in the world. Concepts of self, society, and place change when one language is replaced by another (Guay 2023). Language loss is no trivial loss. Language loss and the sociocultural displacement accompanying it are responsible for many problems in endangered speech communities worldwide, including those in Japan. Endangered language communities like the Ryukyuans and the Ainu are more likely than the majority Japanese to suffer from prejudice, poverty, spiritual disconnectedness from their heritage culture, family instability, or difficulties to climb the social ladder (see Onai 2011). Language loss also causes a weakening of cultural autonomy. It becomes more difficult to support the community's self-image if majority languages are adopted (Heinrich and Ishihara 2018). Language reclamation addresses these problems and in so doing contribut