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Cedric Yeo

New Harvard study says music is universal language – Harvard Gazette - 0 views

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    Across societies, music can be found in tandem with infant care, healing, dance, and love (among many others, like mourning, warfare, processions, and ritual), as found in 315 societies and 118 songs from 86 cultures, coming from 30 geographic regions.
isaacblake21

Music everywhere - 0 views

This article discusses the essential question: Is music a cultural universal? In this article a team of Harvard researches dove into the connection between music and language. They specifically loo...

https:__news.harvard.edu_gazette_story_2019_11_new-harvard-study-establishes-music-is-universal_

started by isaacblake21 on 11 May 21 no follow-up yet
Brayden Matsuzaki

3 Stages of Learning - 1 views

http://healthysleep.med.harvard.edu/healthy/matters/benefits-of-sleep/learning-memory There are 3 stages of learning: acquisition, consolidation, and recollection. Acquisition and recollection occ...

WordsRUs brain memory

started by Brayden Matsuzaki on 14 May 14 no follow-up yet
Ryan Catalani

Google Book Tool Tracks Cultural Change With Words : NPR - 0 views

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    See also the graphs at the bottom of the page. "Perhaps the biggest collection of words ever assembled has just gone online: 500 billion of them, from 5 million books published over the past four centuries... The words make up a searchable database that researchers at Harvard say is a new and powerful tool to study cultural change... You can, for instance, type in a word or a short phrase, and the database produces a graph - a curve that traces how often an author used those words every year since 1800."
Lisa Stewart

Google N-gram Viewer - Culturomics - 0 views

  • The Google Labs N-gram Viewer is the first tool of its kind, capable of precisely and rapidly quantifying cultural trends based on massive quantities of data. It is a gateway to culturomics! The browser is designed to enable you to examine the frequency of words (banana) or phrases ('United States of America') in books over time. You'll be searching through over 5.2 million books: ~4% of all books ever published! 
  • Basically, if you’re going to use this corpus for scientific purposes, you’ll need to do careful controls to make sure it can support your application. Like with any other piece of evidence about the human past, the challenge with culturomic trajectories lie in their interpretation. In this paper, and in its supplementary online materials, we give many examples of controls, and of methods for interpreting trajectories. 
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    more detail from Harvard about how to use N-gram
Lara Cowell

A new dictionary will document the lexicon of African American English : NPR - 0 views

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    Black Americans have long contributed to the ways in which the English language is used, and now a new research project aims to compile the first Oxford Dictionary of African American English. The research project is a collaboration between Harvard University's Hutchins Center for African and African American Research and Oxford University Press.
rylieteraoka24

Words matter: The language of addiction and life-saving treatments - Harvard Health - 1 views

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    This article explains how words we use to describe addiction can actually greatly affect people's willingness to receive treatment. Certain words or phrases continue to stigmatize the illness.
cbisho24

Do I have to yell so much? - Harvard Health - 0 views

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    This article gives us an inside look into why we yell, and what parts of our brain react to it.
Lara Cowell

Making Music Boosts Brain's Language Skills - 7 views

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    Brain-imaging studies have shown that music activates many diverse parts of the brain, including an overlap in where the brain processes music and language. Brains of people exposed to even casual musical training have an enhanced ability to generate the brain wave patterns associated with specific sounds, be they musical or spoken, said study leader Nina Kraus, director of the Auditory Neuroscience Laboratory at Northwestern University in Illinois. Musicians have subconsciously trained their brains to better recognize selective sound patterns, even as background noise goes up. In contrast, people with certain developmental disorders, such as dyslexia, have a harder time hearing sounds amid the din. Musical experience could therefore be a key therapy for children with dyslexia and similar language-related disorders. Harvard Medical School neuroscientist Gottfried Schlaug has found that stroke patients who have lost the ability to speak can be trained to say hundreds of phrases by singing them first. Schlaug demonstrated the results of intensive musical therapy on patients with lesions on the left sides of their brains, those areas most associated with language. Before the therapy, these stroke patients responded to questions with largely incoherent sounds and phrases. But after just a few minutes with therapists, who asked them to sing phrases and tap their hands to the rhythm, the patients could sing "Happy Birthday," recite their addresses, and communicate if they were thirsty. "The underdeveloped systems on the right side of the brain that respond to music became enhanced and changed structures," Schlaug said at the press briefing.
Jacob Blaisdell

How your Brain listens to Music - 4 views

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    Short exerts from multiple different experiments involving music and the brain.
sammioh17

Tips on Public Speaking: Eliminating the Dreaded "Um" - 0 views

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    Learn how to remove filler words from formal speeches to present with confidence.
Peyton Lee

Singing Therapy Helps Stroke Patients Regain Language - 2 views

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    Doctors at Beth Israel Deaconess Medical Center in Boston, Massachusetts, are treating stroke patients who have little or no spontaneous speech by associating melodies with words and phrases. "Music, and music-making, is really a very special form of a tool or an intervention that can be used to treat neurological disorders, said Dr. Gottfried Schlaug, associate professor of neurology at Beth Israel and Harvard University.
Matt Perez

GravityEight - The Importance of Dinner Time - 1 views

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    The Importance of Dinner Time There is an old saying that you are what you eat. Turns out how we eat may be every bit as important for our children. Studies from the University of Minnesota, Harvard, and Rutgers have all shown that the family dinner is not just something that went out with scenes by Norman Rockwell.
Reina Furuya

Language and the Brain - 0 views

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    I found this really interesting while researching for my field research project. It talks about how humans have the ability to read words that are spelled incorrectly.
Lara Cowell

Why Mental Pictures Can Sway Your Moral Judgment - 3 views

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    Joshua Greene, Harvard psychologist, posits that we have two competing moral circuits in our brains: a utilitarian, rational, cost-benefits circuit and an emotional circuit. Both circuits battle for dominance in the brain's ventromedial prefrontal cortex. When dilemmas produce vivid images in our heads, we tend to respond emotionally, due to our natural wiring. Take away the pictures - the brain goes into rational, calculation mode. In another experiment, Greene and a colleague, Amit, also found that people who think visually make more emotional moral judgments, whereas verbal people make more rational calculations.
Jonathan Kuwada

Want Perfect Pitch? You Might Be Able to Pop a Pill For That. - 1 views

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    Although it has a genetic component, most believe perfect pitch - or absolute pitch - is a primarily a function of early life exposure and training in music, says Takao Hensch, professor of molecular and cellular biology at Harvard. Hensch is studying valprioc acid, a drug which might allow adults to learn perfect pitch by re-creating this critical period in brain development. "It's a mood-stabilizing drug, but we found that it also restores the plasticity of the brain to a juvenile state," Hensch says. Valprioc acid allows the brain to absorb new information as easily as it did before age 7. Hensch's findings have potentially valuable implications for other critical-period-related developments, language being one. So the sci-fi question: in the future, can we come up with a way to reopen plasticity, [and] paired with the appropriate training, allow adult brains to become young again?
Lisa Stewart

Figures of Rhetoric in Advertising Language - 9 views

  • the discipline of rhetoric was the primary repository of Western thinking about persuasion
  • The principal purpose of this paper is to contribute a richer and more systematic conceptual understanding of rhetorical structure in advertising language
  • Rhetoricians maintain that any proposition can be expressed in a variety of ways, and that in any given situation one of these ways will be the most effective in swaying an audience.
  • ...33 more annotations...
  • the manner in which a statement is expressed may be more important
  • a rhetorical figure occurs when an expression deviates from expectation
  • With respect to metaphor, for instance, listeners are aware of conventions with respect to the use of words, one of which might be formulated as, words are generally used to convey one of the lead meanings given in their dictionary entry. A metaphor violates that convention, as in this headline for Johnson & Johnson bandaids, "Say hello to your child's new bodyguards," accompanied by a picture of bandaids emblazoned with cartoon characters (from Table 2)
  • listeners know exactly what to do when a speaker violates a convention: they search for a context that will render the violation intelligible. If context permits an inference that the bandaid is particularly strong, or that the world inhabited by children is particularly threatening, then the consumer will achieve an understanding of the advertiser's statement.
  • every figure represents a gap. The figure both points to a translation (the impossibility in this context of translating "Say hello to your child's new petunias" is the key to its incomprehensibility), and denies the adequacy of that translation, thus encouraging further interpretation.
  • metaphors that have become frozen or conventional: e.g., the sports car that "hugs" the road.
  • an important function of rhetorical figures is to motivate the potential reader.
  • Berlyne (1971) found incongruity
  • (deviation) to be among those factors that call to and arrest attention.
  • "pleasure of the text"--the reward that comes from processing a clever arrangement of signs.
  • Berlyne's (1971) argument, based on his research in experimental aesthetics, that incongruity (deviation) can produce a pleasurable degree of arousal.
  • Familiar examples of schematic figures would include rhyme and alliteration, while metaphors and puns would be familiar examples of tropic figures.
  • Schemes can be understood as deviant combinations, as in the headline, "Now Stouffers makes a real fast real mean Lean Cuisine."
  • This headline is excessively regular because of its repetition of sounds and words. It violates the convention that sounds are generally irrelevant to the sense of an utterance, i.e., the expectation held by receivers that the distribution of sounds through an utterance will be essentially unordered except by the grammatical and semantic constraints required to make a well-formed sentence. Soundplay can be used to build up meaning in a wide variety of ways (Ross 1989; van Peer 1986).
  • Many tropes, particularly metaphors and puns effected in a single word, can be understood as deviant selections. Thus, in the Jergens skin care headline (Table 2), "Science you can touch," there is a figurative metaphor, because "touch" does not belong to the set of verbs which can take as their object an abstract collective endeavor such as Science.
  • For example, a rhyme forges extra phonemic links among the headline elements.
  • "Performax protects to the max," the consumer has several encoding possibilities available, including the propositional content, the phonemic equivalence (Performax = max), and the syllable node (other words endin
  • Because they are over-coded, schemes add internal redundancy to advertising messages. Repetition within a text can be expected to enhance recall just as repetition of the entire text does.
  • The memorability of tropes rests on a different mechanism. Because they are under-coded, tropes are incomplete in the sense of lacking closure. Tropes thus invite elaboration by the reader. For example, consider the Ford ad with the headline "Make fun of the road" (Table 2). "Road" is unexpected as a selection from the set of things to mock or belittle. Via
  • This level of the framework distinguishes simple from complex schemes and tropes to yield four rhetorical operations--repetition, reversal, substitution, destabilization.
  • s artful deviation, irregularity, and complexity that explain the effects of a headline such as "Say hello to your child's new bodyguards," and not its assignment to the category 'metaphor.'
  • The rhetorical operation of repetition combines multiple instances of some element of the expression without changing the meaning of that element. In advertising we find repetition applied to sounds so as to create the figures of rhyme, chime, and alliteration or assonance (Table 2). Repetition applied to words creates the figures known as anaphora (beginning words), epistrophe (ending words), epanalepsis (beginning and ending) and anadiplosis (ending and beginning). Repetition applied to phrase structure yields the figure of parison, as in K Mart's tagline: "The price you want. The quality you need." A limiting condition is that repeated words not shift their meaning with each repetition (such a shift would create the trope known as antanaclasis, as shown further down in Table 2).
  • the possibility for a second kind of schematic figure, which would be produced via an operation that we have named reversal. Th
  • rhetorical operation of reversal combines within an expression elements that are mirror images of one another.
  • The rhetorical operation of destabilization selects an expression such that the initial context renders its meaning indeterminate. By "indeterminate" we mean that multiple co-existing meanings are made available, no one of which is the final word. Whereas in a trope of substitution, one says something other than what is meant, and relies on the recipient to make the necessary correction, in a trope of destabilization one means more than is said, and relies on the recipient to develop the implications. Tropes of substitution make a switch while tropes of destabilization unsettle.
  • Stern, Barbara B. (1988), "How Does an Ad Mean? Language in Services Advertising," Journal of Advertising, 17 (Summer), 3-14.
  • "Pleasure and Persuasion in Advertising: Rhetorical Irony as a Humor Technique," Current Issues & Research in Advertising, 12, 25-42.
  • Tanaka, Keiko (1992), "The Pun in Advertising: A Pragmatic Approach," Lingua, 87, 91-102.
  • "The Bridge from Text to Mind: Adapting Reader Response Theory to Consumer Research," Journal of Consumer Research,
  • Gibbs, Raymond W. (1993), "Process and Products in Making Sense of Tropes," in Metaphor and Thought, 2nd ed
  • Grice, Herbert P. (1989), Studies in the Way of Words, Cambridge, MA: Harvard University Press.
  • Leigh, James H. (1994), "The Use of Figures of Speech in Print Ad Headlines," Journal of Advertising, 23(June), 17-34.
  • Mitchell, Andrew A. (1983), "Cognitive Processes Initiated by Exposure to Advertising," in Information Processing Research in Advertising, ed. Richard J. Harris, Hillsdale, NJ: Lawrence Erlbaum, 13-42.
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