Group items tagged

Enthymeme highlighted...

Enthymeme highlighted...

a humorous powerpoint about the enthymeme in advertising

Would be interesting to analyze each of these theories for their enthymemes

This commercial was a commercial of a guy who was walking around. As he walked around he noticed that the people around him were digital people and creatures who looked foreign and strange. The guy finally walked into a diner where he ordered a coke. The monster next to him accidentally grabbed for his coke at the same time he did and the monster became a normal girl and no longer a "stranger". The enthymeme here is that everyone and anyone is no longer a stranger if they like coca cola. They imply that if two people like the same thing they are no longer strangers because they share something in common and can relate to each other. However this statement is not always true. Just because you share a liking for one thing with someone else doesn't automatically mean that the other person is no longer a stranger to you.

"It's what you've been craving. Peaceful sleep without a struggle. That's what Lunesta is all about: helping most people fall asleep quickly, and stay asleep all through the night. It is easy to see that this text presents an argument directed towards getting the readers of the ad to buy Lunesta. However, it may be a little harder at first to see what the premises are that are put forward to support this conclusion, and what the form of the argument is. The argument evidently has some sort of structure, but it may not be apparent what that structure is. We begin by making a so-called key list of the statements that make up the explicit premises and conclusion of the argument."

interactive introduction to cognitive behavioral therapy (self-talk). Has lots of self-quizzes and coaching.

Dwight tries to logically reason his relationship with Jim: Jim is Dwight's enemy, but Jim is also his own worst enemy. Therefore the enemy of Dwight's enemy is his friend. So Jim is actually Dwight's friend. But Jim is also his own worst enemy, and the enemy of a friend is an enemy. So Jim is...what? It is fallacy in humor because though the logic makes some sense, it goes in circles and puts Dwight in the same spot but more confused than helped.

Sounds like two possible fallacies: arguing from ignorance (if he's not my friend, he must be my enemy), and/or false choices.

This commercial is about Progressive, a insurance company. In most of the commercials, they use the "Red Herring" fallacy, bringing an irrelevant matter into the conversation. At the end of the commercial, Flo talks about his feminine looking shoulder bag randomly, which displays the fallacy stated above. I think they do this so observers remember the commercial as informative but at the same time entertaining.

This is Boone: the enthymeme in this commercial is: you should choose Geico because Geico insurance can save you 15% or more. part A of this is that geico can save you money but the second part of this is missing. part B could be something like: choosing an insurance company that saves you money is good. so all together it would be: Geico can save you 15% or more and choosing an insurance company that will save you money is good so you should choose Geico. the fallacy here is kind of hard to spot but it could be false dichotomy: there are multiple other insurance companies that could save youl money and but it seems as if Geico is the only one.

Premise 1: Geeks don't wear (Dockers) pants Premise 2: You don't want to be a geek Conclusion: You should wear Dockers Pants The unstated premise is the second premise. This is the weaker premise because some people don't mind being geeks and enjoy not wearing pants. One of the fallacies used is ad populum. The commercial appeals to the fact that men don't want to be geeks and they want to be manly and accepted. Therefore they should wear Dockers pants.

Fox TV news comedy that has a similar format to The Daily Show. It's interesting to see which of the two shows you find more funny, and what that says about your enthymemes, especially your suppressed premises. (Thanks to Michael Sylvester for identifying this.)