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Lara Cowell

Finding A Pedicure In China, Using Cutting-Edge Translation Apps - 0 views

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    A traveling journalist in Beijing utilizes both Baidu (China's version of Google) and Google voice-translation apps with mixed results. You speak into the apps, they listen and then translate into the language you choose. They do it in writing, by displaying text on the screen as you talk; and out loud, by using your phone's speaker to narrate what you've said once you're done talking. Typically exchanges are brief: 3-4 turns on average for Google, 7-8 for Baidu's translate app. Both Google and Baidu use machine learning to power their translation technology. While a human linguist could dictate all the rules for going from one language to another, that would be tedious, and yield poor results because a lot of languages aren't structured in parallel form. So instead, both companies have moved to pattern recognition through "neural machine translation." They take a mountain of data - really good translations - and load it into their computers. Algorithms then mine through the data to look for patterns. The end product is translation that's not just phrase-by-phrase, but entire thoughts and sentences at a time. Not surprisingly, sometimes translations are successes, and other times, epic fails. Why? As Macduff Hughes, a Google executive, notes, "there's a lot more to translation than mapping one word to another. The cultural understanding is something that's hard to fully capture just in translation."
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