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Localization of an e-commerce site goes much further than just dealing with customers and payment methods. "In the US, local merchants are unsophisticated, you can't imagine how unsophisticated they are in the third world. With all due respect, it's rough. You're not dealing with the most cutting edge people in the world. They're old school. You have to know the dynamic of the local merchant. Every local merchant has a different psychology - how much can you push and pull, how in touch are they with new modern ways of doing business." Dealing with local merchants has been an educational experience, for all involved. Offerna has been playing a significant role in giving merchants new and dynamic ways of dealing with their customers, and in the process, building a loyal consumer base.

How interested are people in innovation - and how does that change cross-culturally? What do users across the world really want, how can we uncover and design for their unmet needs, and what services can we attach to products to stay close to our customers? We've found that these questions point to a new need for innovative cultures in the world today (distinct from innovative companies).

Six months after an uprising led by people like her ousted Hosni Mubarak and overturned the established order of the Arab world, Ms. Mehairy has joined the ranks of Egypt's newest business class: the entrepreneurs of the revolution. Instead of leaving Egypt as she had planned, she is staying to nurture a start-up called SuperMama, an Arabic-language Web site for women that has 10 local employees.

Singapore is one of the most "evolved" social media markets around the world, according to market research firm Firefly Millward Brown. The global study, which was conducted in 15 countries between October and December last year,

Chungking Mansions, 36-44 Nathan Road. Tsim Sha Tsui, Kowloon, Hong Kong. "Ghetto at the Center of the World: Chungking Mansions, Hong Kong" by Gordon Mathews, Hong Kong University Press. Available at English language bookstores in Hong Kong and Amazon.com.

This is a group for ladies with interest in Information Technology. Right now we are based in Kenya but we intend to spread our wings to all corners of the world. The aim of this forum is: to empower the gal tech community in Kenyato use the Akira Chix to reach out to other gals in community and encourage them to pursue careers in the field of technologyto integrate use of technology in solving life's problemsto facilitate collaboration and communication among the tech galzto inspire gals to be transformational leadersto enlighten the community on the technology sphereto motivate the gal community to continue in their technology development

Africans are active participants in the social media industry, here are a few examples: Motribe - This South African company enables you to create your own mobile social network with speed and ease and offers you great social tools to power your mobile social network MXit - A South Africa-based mobile social network. Over 27 million registered users, adding over 40,000 every day. Check out this cool infographic about MXit Adloopz - An innovative Nigerian startup that puts a social twist to advertising on the internet Personera - Personera lets you create custom artifacts from your content on social networking sites like Facebook Nikohapa - A Kenyan startup that offers Foursquare-like checkins made simple and that reward you with discounts for checking in to partner stores Ushahidi - Crowdsources information using multiple channels including social networking platforms like Twitter  Swift River - An Ushahidi project that adds super data processing to data coming from sources of unstructured information such as a twitter feed Zoopy - Another South African company that focuses on mobile video ForgetMeNot Africa: bridges the huge gap between the internet and mobile messaging worlds allowing any mobile phone to send and receive email and chat message on any carriers network. Quirk eMarketing - A digital marketing agency that also helps companies make use of social media for great results. Quirk has also spawned other cool companies in social media such as BrandsEye that creates great tools for online reputation management and crowdsourcing company IdeaBounty. And as far as group buying is concerned, Groupon has inspired many an African groupon clone. There are numerous African companies playing in this area - Rupu and Zetu in Kenya, DealDey in Nigeria, and a whole lot of others in South Africa

In looking at the world around, us, the shift that is the most apparent to many is the pace of technological change, with in the order of 100-fold increases in processing power, storage efficiency, and fixed and mobile bandwidth over the last decade. However I believe that the degree of social change over the last decade has been at least as much as that of technological change, if not more, across countries, cultures, and contexts. On the face of it, much of this social change has been driven by technology. The freer flow of information, enablement of expression and participation, ability to connect across boundaries, and rise of powerful open source technologies have helped to shape new values. Openness, transparency, authenticity, participation, opportunity are values that stem from the technologies that have dominated the last decade. Yet it could rather be that our shifting social values (or perhaps our underlying values that have long been yearning for expression) are shaping the technologies we develop.

At the end of the week, there was a business competition.The four winning companies were: Bey2ollak - An iPhone app that provides live user-generated reports of traffic conditions on the streets of Cairo. It already has more than 50,000 subscribers and a partnership with Vodafone -- one of the largest mobile phone operators in Egypt. Inkezny (translation: rescue me) - An iPhone app enabling travelers to make emergency calls in any location in the world without having to know the local emergency phone number, as well as seeing GPS directions to and phone numbers for the nearest hospitals  Crowdit - A digital collaborative storytelling platform using real-time pictures, video, and social media reports to reinvent the way stories are told and shared online SuperMama.me - The iVillage of the Middle East, creating a community of mothers designed to connect and empower the women of the Middle East/North Africa region

The only real problem touching on diversity I see in the "social media space" is this: About four dozen assholes in the US and Canada making up an imaginary social media "industry," who suddenly realized a week ago that with all the navel-gazing and ego projection fueling their "thought leadership," they have mostly managed to cater to people who conveniently look and sound just like them. Wow. How did THAT happen? By the by, if they ever manage to pull their heads out of their asses long enough to get some oxygen back into their brains, they will either meet or remember having met - among hundreds of thousands of other social media users who are not pre-midlife crisis white dudes - Rohit Bhargava, Maz Nadjm, Jeremiah Owyang, Gabrielle Laine Peters, Karima Catherine Goudiam, Bonin Bough, Liva Judic, Monika Melsha, Guy Kawasaki, Chris Penn, Danielle Lewis, Peter Kim, Charlene Li, CD, Hajj Flemings, and many, many, MANY more who, last time I checked, contributed more to the social media world than all of their "white" social media guru blog posts combined, and managed to do so while being other than strictly caucasian.

The merger of globalization and I.T. is driving huge productivity gains, especially in recessionary times, where employers are finding it easier, cheaper and more necessary than ever to replace labor with machines, computers, robots and talented foreign workers. It used to be that only cheap foreign manual labor was easily available; now cheap foreign genius is easily available.

The 2011 Singapore General Elections was a water-shed event in Singapore's political history. Not because for the first time ever, an opposition party (the Workers' Party or WP) managed to secure a Group Representative Constituency (GRC) from the PAP. Nor was it because the PAP's popular vote had fallen from 67 percent in 2007 to 60.1 percent. Rather, it was a result of Singapore's political landscape being dramatically altered with the advent of social media and the Internet. The Internet and Social Media sparked a new way of thinking for Singapore, especially in the political arena. While older Singaporeans relied on state controlled media agencies for their news and information, the Internet opened up a source of independent information that could not be tightly regulated or controlled  as  traditional media platforms. Singapore's World Press Freedom Index ranking is a dismal 136th out of 178 countries (assessed by Reporters Without Borders) and 151st out of 196 countries according to the Freedom of the Press 2010 Global Rankings report. As Singaporeans began to seek alternative viewpoints that were not expressed in the local media, websites like The Temasek Review and The Online Citizen cropped up. These sites gained popularity and support for publishing articles that were critical of the local government for the first time.

nstant messenger applications remain the most commonly used social media in Mexico, in part due to the easy portability of the software, according to Andy Atkins-Krüger's recent WebCertain Search and Social Report 2010. Twitter and Facebook are gaining in popularity, however, with about 50 percent of online users are now active on Facebook as well. Internet access is limited to just over 25 percent of the Mexican population, so the potential for growth in this largely untapped market makes it a popular target for newer social media sites.