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"The conditions under which our armed forces conduct operations are rapidly changing with the spread of blogs, social networking sites, and media-sharing technology, and further accelerated by the proliferation of mobile technology," writes Darpa in the SMISC announcement document. "Changes to the nature of conflict resulting from the use of social media are likely to be as profound as those resulting from previous communications revolutions. The effective use of social media has the potential to help the armed forces better understand the environment in which it operates and to allow more agile use of information in support of operations."

Erik Hersman has pioneered the use of technology to monitor crises, elections and services in Africa, and says it is transforming the continent faster than anyone predicted

This is a group for ladies with interest in Information Technology. Right now we are based in Kenya but we intend to spread our wings to all corners of the world. The aim of this forum is: to empower the gal tech community in Kenyato use the Akira Chix to reach out to other gals in community and encourage them to pursue careers in the field of technologyto integrate use of technology in solving life's problemsto facilitate collaboration and communication among the tech galzto inspire gals to be transformational leadersto enlighten the community on the technology sphereto motivate the gal community to continue in their technology development

Africans are active participants in the social media industry, here are a few examples: Motribe - This South African company enables you to create your own mobile social network with speed and ease and offers you great social tools to power your mobile social network MXit - A South Africa-based mobile social network. Over 27 million registered users, adding over 40,000 every day. Check out this cool infographic about MXit Adloopz - An innovative Nigerian startup that puts a social twist to advertising on the internet Personera - Personera lets you create custom artifacts from your content on social networking sites like Facebook Nikohapa - A Kenyan startup that offers Foursquare-like checkins made simple and that reward you with discounts for checking in to partner stores Ushahidi - Crowdsources information using multiple channels including social networking platforms like Twitter  Swift River - An Ushahidi project that adds super data processing to data coming from sources of unstructured information such as a twitter feed Zoopy - Another South African company that focuses on mobile video ForgetMeNot Africa: bridges the huge gap between the internet and mobile messaging worlds allowing any mobile phone to send and receive email and chat message on any carriers network. Quirk eMarketing - A digital marketing agency that also helps companies make use of social media for great results. Quirk has also spawned other cool companies in social media such as BrandsEye that creates great tools for online reputation management and crowdsourcing company IdeaBounty. And as far as group buying is concerned, Groupon has inspired many an African groupon clone. There are numerous African companies playing in this area - Rupu and Zetu in Kenya, DealDey in Nigeria, and a whole lot of others in South Africa

The only real problem touching on diversity I see in the "social media space" is this: About four dozen assholes in the US and Canada making up an imaginary social media "industry," who suddenly realized a week ago that with all the navel-gazing and ego projection fueling their "thought leadership," they have mostly managed to cater to people who conveniently look and sound just like them. Wow. How did THAT happen? By the by, if they ever manage to pull their heads out of their asses long enough to get some oxygen back into their brains, they will either meet or remember having met - among hundreds of thousands of other social media users who are not pre-midlife crisis white dudes - Rohit Bhargava, Maz Nadjm, Jeremiah Owyang, Gabrielle Laine Peters, Karima Catherine Goudiam, Bonin Bough, Liva Judic, Monika Melsha, Guy Kawasaki, Chris Penn, Danielle Lewis, Peter Kim, Charlene Li, CD, Hajj Flemings, and many, many, MANY more who, last time I checked, contributed more to the social media world than all of their "white" social media guru blog posts combined, and managed to do so while being other than strictly caucasian.

The merger of globalization and I.T. is driving huge productivity gains, especially in recessionary times, where employers are finding it easier, cheaper and more necessary than ever to replace labor with machines, computers, robots and talented foreign workers. It used to be that only cheap foreign manual labor was easily available; now cheap foreign genius is easily available.

Kenya is on the brink of becoming Africa's ICT hub due to the continued growth in Internet and mobile technology use in East Africa's biggest economy with investors flooding the country.

Localization of an e-commerce site goes much further than just dealing with customers and payment methods. "In the US, local merchants are unsophisticated, you can't imagine how unsophisticated they are in the third world. With all due respect, it's rough. You're not dealing with the most cutting edge people in the world. They're old school. You have to know the dynamic of the local merchant. Every local merchant has a different psychology - how much can you push and pull, how in touch are they with new modern ways of doing business." Dealing with local merchants has been an educational experience, for all involved. Offerna has been playing a significant role in giving merchants new and dynamic ways of dealing with their customers, and in the process, building a loyal consumer base.

In looking at the world around, us, the shift that is the most apparent to many is the pace of technological change, with in the order of 100-fold increases in processing power, storage efficiency, and fixed and mobile bandwidth over the last decade. However I believe that the degree of social change over the last decade has been at least as much as that of technological change, if not more, across countries, cultures, and contexts. On the face of it, much of this social change has been driven by technology. The freer flow of information, enablement of expression and participation, ability to connect across boundaries, and rise of powerful open source technologies have helped to shape new values. Openness, transparency, authenticity, participation, opportunity are values that stem from the technologies that have dominated the last decade. Yet it could rather be that our shifting social values (or perhaps our underlying values that have long been yearning for expression) are shaping the technologies we develop.

At the end of the week, there was a business competition.The four winning companies were: Bey2ollak - An iPhone app that provides live user-generated reports of traffic conditions on the streets of Cairo. It already has more than 50,000 subscribers and a partnership with Vodafone -- one of the largest mobile phone operators in Egypt. Inkezny (translation: rescue me) - An iPhone app enabling travelers to make emergency calls in any location in the world without having to know the local emergency phone number, as well as seeing GPS directions to and phone numbers for the nearest hospitals  Crowdit - A digital collaborative storytelling platform using real-time pictures, video, and social media reports to reinvent the way stories are told and shared online SuperMama.me - The iVillage of the Middle East, creating a community of mothers designed to connect and empower the women of the Middle East/North Africa region

Chungking Mansions, 36-44 Nathan Road. Tsim Sha Tsui, Kowloon, Hong Kong. "Ghetto at the Center of the World: Chungking Mansions, Hong Kong" by Gordon Mathews, Hong Kong University Press. Available at English language bookstores in Hong Kong and Amazon.com.

Social entrepreneurs see problems much as economists see them: as simple inefficiencies. Sometimes, indeed, inefficiency alone is involved - for example, mushroom growers not having access to discarded coffee grounds. But in many other situations, the problem is politics, which is to say the clashing interests of people. Many social entrepreneurs treat power as something to work around. They can be clearer in articulating what they are for than in stating what they oppose, and why. They often take the holes of the system as a given and do their best to plug the leaks.

This list is comprised of people who are the luminaries and pioneers of the social media frontier. I plan to do this periodically and by no means do I feel I will get this 100 percent correct the first time, so please let me know your thoughts -- be social! Do I personally know some of these folks? Yes -- so voice your opinion where you feel there is bias and we will adjust accordingly moving forward. These are in reverse alphabetical order.