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She is based in London

Localization of an e-commerce site goes much further than just dealing with customers and payment methods. "In the US, local merchants are unsophisticated, you can't imagine how unsophisticated they are in the third world. With all due respect, it's rough. You're not dealing with the most cutting edge people in the world. They're old school. You have to know the dynamic of the local merchant. Every local merchant has a different psychology - how much can you push and pull, how in touch are they with new modern ways of doing business." Dealing with local merchants has been an educational experience, for all involved. Offerna has been playing a significant role in giving merchants new and dynamic ways of dealing with their customers, and in the process, building a loyal consumer base.

The only real problem touching on diversity I see in the "social media space" is this: About four dozen assholes in the US and Canada making up an imaginary social media "industry," who suddenly realized a week ago that with all the navel-gazing and ego projection fueling their "thought leadership," they have mostly managed to cater to people who conveniently look and sound just like them. Wow. How did THAT happen? By the by, if they ever manage to pull their heads out of their asses long enough to get some oxygen back into their brains, they will either meet or remember having met - among hundreds of thousands of other social media users who are not pre-midlife crisis white dudes - Rohit Bhargava, Maz Nadjm, Jeremiah Owyang, Gabrielle Laine Peters, Karima Catherine Goudiam, Bonin Bough, Liva Judic, Monika Melsha, Guy Kawasaki, Chris Penn, Danielle Lewis, Peter Kim, Charlene Li, CD, Hajj Flemings, and many, many, MANY more who, last time I checked, contributed more to the social media world than all of their "white" social media guru blog posts combined, and managed to do so while being other than strictly caucasian.