Our brains are wired for storytelling | Socialgrrrl World - 1 views
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it is part of the human experience to want to communicate and share with each other through stories.
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Even in a digital age, oral stories continue to be committed to memory and passed from generation to generation – fairytales, mythology, legends tie us to our history and give us a sense of belonging.
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eople can only hold attention for 10 minutes at a time before they tune out
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we as marketers need to understand how we can adapt it to social media and digital technology.
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The brain is so fascinating. It has been the focus of science and mystery alike trying to understand how it works including why it seems so wired for storytelling.
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One thing we know is that large amounts of data or information with no context cannot be easily remembered;
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The human brain can only hold about seven pieces of information for less than 30 seconds, which means, your brain can only handle a 7-digit phone number
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omething interesting and relevant needs to happen in a lecture or presentation every 10 minutes so that the audience pays attention and remembers what you say
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Hearing information told in the narrative from another person helps to reach the old brain, triggering emotion as we imagine ourselves in the story reacting and feeling.
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Repeat to remember
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ure data with no context is extremely difficult for the brain to put into long term memory –
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thinking about fantasy first prepares us for situations that may come up in real life, narrative provides context.
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The ‘old brain’ in humans is driven by basic primitive instincts such as hunger, sex and fight-or-flight are also intrinsically tied to emotion.
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The old brain does not understand numbers or abstract terms, like “integrated approach” or “comprehensive solution” which are an evolutionary part of our new brain
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he old brain is influenced by beginnings and endings like in a simple story structure with patterns we can recogniz
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It is important to not only recognize the history behind storytelling but explore why it is so prevalent across centuries, cultures and mediums
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hearing a story in narrative about a specific situation actually helps us prepare for when this situation potentially happens to us.
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share information with each other and will continue no matter what the medium.
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We want stories to be memorable so they can easily be shared with others creating word of mouth.
