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Contents contributed and discussions participated by Dayna Rabin

Dayna Rabin

Our brains are wired for storytelling | Socialgrrrl World - 1 views

  • it is part of the human experience to want to communicate and share with each other through stories.
  • Even in a digital age, oral stories continue to be committed to memory and passed from generation to generation – fairytales, mythology, legends tie us to our history and give us a sense of belonging.
  • eople can only hold attention for 10 minutes at a time before they tune out
  • ...16 more annotations...
  • we as marketers need to understand how we can adapt it to social media and digital technology.
  • The brain is so fascinating. It has been the focus of science and mystery alike trying to understand how it works including why it seems so wired for storytelling.
  • One thing we know is that large amounts of data or information with no context cannot be easily remembered;
  • The human brain can only hold about seven pieces of information for less than 30 seconds, which means, your brain can only handle a 7-digit phone number
  • omething interesting and relevant needs to happen in a lecture or presentation every 10 minutes so that the audience pays attention and remembers what you say
  • Hearing information told in the narrative from another person helps to reach the old brain, triggering emotion as we imagine ourselves in the story reacting and feeling.
  • Repeat to remember
  • ure data with no context is extremely difficult for the brain to put into long term memory –
  • thinking about fantasy first prepares us for situations that may come up in real life, narrative provides context.
  • The ‘old brain’ in humans is driven by basic primitive instincts such as hunger, sex and fight-or-flight are also intrinsically tied to emotion. 
  • The old brain does not understand numbers or abstract terms, like “integrated approach” or “comprehensive solution” which are an evolutionary part of our new brain
  • he old brain is influenced by beginnings and endings like in a simple story structure with patterns we can recogniz
  • It is important to not only recognize the history behind storytelling but explore why it is so prevalent across centuries, cultures and mediums
  • hearing a story in narrative about a specific situation actually helps us prepare for when this situation potentially happens to us.
  • share information with each other and will continue no matter what the medium.
  • We want stories to be memorable so they can easily be shared with others creating word of mouth.
Dayna Rabin

The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate O... - 1 views

  • A good story can make or break a presentation, article, or conversation. But why is that?
  • When Buffer co-founder Leo Widrich
  • are very likely to never forget the story of who invented the sandwich ever again
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  • For over 27,000 years
  • stories has been one of our most fundamental communication methods.
  • Our brain on stories: How our brains become more active when we tell stories
  • We all enjoy a good story,
  • why do we feel so much more engaged when we hear a narrative about events?
  • we listen to a powerpoint presentation with boring bullet points, a certain part in the brain gets activated.
  • It's in fact quite simple. I
  • Broca's area and Wernicke's area
  • language processing parts in the brain, where we decode words into meaning.
  • things change dramatically.
  • how delicious certain foods were, our sensory cortex lights up. If it's about motion, our motor cortex gets active:
  • but any other area in our brain that we would use when experiencing the events of the story are too.
  • A story can put your whole brain to work.
  • can have the same effect on them too.
  • The brains of the person telling a story and listening to it can synchronize, says Uri Hasson from Princeton:
  • By simply telling a story, the woman could plant ideas, thoughts and emotions into the listeners' brains."
  • Evolution has wired our brains for storytelling—how to make use of it
  • hy does the format of a story, where events unfold one after the other, have such a profound impact on our learning?
  • We are wired that way.
  • While we are busy searching for a similar experience in our brains, we activate a part called insula, which helps us relate to that same experience of pain, joy, or disgust.
  • We think in narratives all day long,
  • We make up (short) stories in our heads for every action and conversation.
  • In fact, Jeremy Hsu found [that] "personal stories and gossip make up 65% of our conversations."
  • henever we hear a story, we want to relate it to one of our existing experiences.
  • metaphors work so well with us.
  • story, if broken down into the simplest form, is a connection of cause and effect.
  • John Bargh
  • We link up metaphors and literal happenings automatically. Everything in our brain is looking for the cause and effect relationship of something we've previously experienced.
  • ou mention the same story to him, as if it was your idea?
  • According to Uri Hasson from Princeton, a story is the only way to activate parts in the brain so that a listener turns the story into their own idea and experience.
  • tell them a story,
  • According to Princeton researcher Hasson, storytelling is the only way to plant ideas into other people's minds.
  • Write more persuasively—bring in stories from yourself or an expert
  • multitasking is so hard for us.
  • ask for quotes from the top folks in the industry or simply find great passages they had written online.
  • The simple story is more successful than the complicated one
  • easy to convince ourselves that they have to be complex and detailed to be interesting.
  • the simpler a story, the more likely it will stick.
  • Using simple language as well as low complexity is the best way to activate the brain regions that make us truly relate to the happenings of a story.
  • xchanging stories with those of experts.
  • educe the number of adjectives or complicated nouns in a presentation or article
  • Our brain learns to ignore certain overused words and phrases that used to make stories awesome.
Dayna Rabin

Abecedarian Project - 0 views

    • Dayna Rabin
       
      A main goal: -For the development of the whole child : *Cognitively *Socially *Emotionally  *Linguistically 
    • Dayna Rabin
       
      Some findings: *Kids who had the pre school program, performed better than in the control group *3 times more likely to go to a college *By age 21 still cognitively above the control group kids, better at reading and math
    • Dayna Rabin
       
      Please scroll to the bottom of the page for more information on the findings of these children put in the control groups.
Dayna Rabin

Promising Practices Network | Programs that Work | The Abecedarian Project - 0 views

    • Dayna Rabin
       
      founded in 1975 by Craig Ramey
    • Dayna Rabin
       
      Main goal for this program:  -Targeted disadvantaged kids  -To prevent problems before they develop --Mostly kids from a lower economic background
  • to create an educational, stimulating, and structured environment to promote growth and learning and to enhance school readiness.
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  • hild Care / Preschool       Home Visiting
  • early education program for young children at risk for developmental delays and school failure.
  • 1972 and 1985
  • wo components
  • a preschool intervention and a school-age intervention.
  • home activities
  • as designed to enhance cognitive and linguistic development
  • enriched language environment that was responsive to children's needs and interests.
  • six weeks and three months of age,
  • ttended the day care center six to eight hours per day,
  • Early Childhood (0-8)
  • began at kindergarten
  • first three years of elementary school.
  • a staff member,
  • aught parents
  • hese activities with their children
  • tutored
  • reading and math,
  • advocated
  • 15 home visits per year for each child
  • 17 school visits and approximatel
  • t-risk families with infants up to six months of age.
  • xplained the program to them and determined whether or not they met certain selection criteria
    • Dayna Rabin
       
      -There were in-class activities to help the child understand better. -For example: Asking questions like who, what, where, why and how. -Also there were at home activities, that the parents can do with the child as well
  • two-part intervention
  • 1972 to 1977
  • five-year period
  • Early childhood outcomes
  • A follow-up at age 15
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