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Dayna Rabin

Our brains are wired for storytelling | Socialgrrrl World - 1 views

  • it is part of the human experience to want to communicate and share with each other through stories.
  • Even in a digital age, oral stories continue to be committed to memory and passed from generation to generation – fairytales, mythology, legends tie us to our history and give us a sense of belonging.
  • eople can only hold attention for 10 minutes at a time before they tune out
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  • we as marketers need to understand how we can adapt it to social media and digital technology.
  • The brain is so fascinating. It has been the focus of science and mystery alike trying to understand how it works including why it seems so wired for storytelling.
  • One thing we know is that large amounts of data or information with no context cannot be easily remembered;
  • The human brain can only hold about seven pieces of information for less than 30 seconds, which means, your brain can only handle a 7-digit phone number
  • omething interesting and relevant needs to happen in a lecture or presentation every 10 minutes so that the audience pays attention and remembers what you say
  • Hearing information told in the narrative from another person helps to reach the old brain, triggering emotion as we imagine ourselves in the story reacting and feeling.
  • Repeat to remember
  • ure data with no context is extremely difficult for the brain to put into long term memory –
  • thinking about fantasy first prepares us for situations that may come up in real life, narrative provides context.
  • The ‘old brain’ in humans is driven by basic primitive instincts such as hunger, sex and fight-or-flight are also intrinsically tied to emotion. 
  • The old brain does not understand numbers or abstract terms, like “integrated approach” or “comprehensive solution” which are an evolutionary part of our new brain
  • he old brain is influenced by beginnings and endings like in a simple story structure with patterns we can recogniz
  • It is important to not only recognize the history behind storytelling but explore why it is so prevalent across centuries, cultures and mediums
  • hearing a story in narrative about a specific situation actually helps us prepare for when this situation potentially happens to us.
  • share information with each other and will continue no matter what the medium.
  • We want stories to be memorable so they can easily be shared with others creating word of mouth.
Daryl Bambic

The two kinds of stories we tell about ourselves | - 0 views

  • Our identities and experiences are constantly shifting
  • disparate pieces of our lives and placing them together into a narrative, we create a unified whole that allows us to understand our lives as coherent — and coherence, psychologists say, is a key source of meaning
  • narrative identity as an internalized story you create about yourself
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  • divide their lives into chapters and to recount key scenes, such as a high point, a low point, a turning point or an early memory
  • interesting patterns
  • driven to contribute to society and to future generations, he found, are more likely to tell redemptive stories about their lives, or stories that transition from bad to good.
  • contamination story
  • less “generative,” or less driven to contribute to society and younger generations. They also tend to be more anxious and depressed
  • defined by growth, communion and agency.
  • edit, revise and interpret the stories we tell about our lives even as we are constrained by the facts
  • psychotherapist’s job is to work with patients to rewrite their stories in a more positive way.
  • this form of therapy is as effective as antidepressants or cognitive behavioral therapy.
Dayna Rabin

The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate O... - 1 views

  • A good story can make or break a presentation, article, or conversation. But why is that?
  • When Buffer co-founder Leo Widrich
  • are very likely to never forget the story of who invented the sandwich ever again
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  • For over 27,000 years
  • stories has been one of our most fundamental communication methods.
  • Our brain on stories: How our brains become more active when we tell stories
  • We all enjoy a good story,
  • why do we feel so much more engaged when we hear a narrative about events?
  • we listen to a powerpoint presentation with boring bullet points, a certain part in the brain gets activated.
  • It's in fact quite simple. I
  • Broca's area and Wernicke's area
  • language processing parts in the brain, where we decode words into meaning.
  • things change dramatically.
  • but any other area in our brain that we would use when experiencing the events of the story are too.
  • how delicious certain foods were, our sensory cortex lights up. If it's about motion, our motor cortex gets active:
  • A story can put your whole brain to work.
  • can have the same effect on them too.
  • The brains of the person telling a story and listening to it can synchronize, says Uri Hasson from Princeton:
  • By simply telling a story, the woman could plant ideas, thoughts and emotions into the listeners' brains."
  • Evolution has wired our brains for storytelling—how to make use of it
  • hy does the format of a story, where events unfold one after the other, have such a profound impact on our learning?
  • We are wired that way.
  • story, if broken down into the simplest form, is a connection of cause and effect.
  • We think in narratives all day long,
  • We make up (short) stories in our heads for every action and conversation.
  • In fact, Jeremy Hsu found [that] "personal stories and gossip make up 65% of our conversations."
  • henever we hear a story, we want to relate it to one of our existing experiences.
  • metaphors work so well with us.
  • While we are busy searching for a similar experience in our brains, we activate a part called insula, which helps us relate to that same experience of pain, joy, or disgust.
  • John Bargh
  • We link up metaphors and literal happenings automatically. Everything in our brain is looking for the cause and effect relationship of something we've previously experienced.
  • ou mention the same story to him, as if it was your idea?
  • According to Uri Hasson from Princeton, a story is the only way to activate parts in the brain so that a listener turns the story into their own idea and experience.
  • tell them a story,
  • According to Princeton researcher Hasson, storytelling is the only way to plant ideas into other people's minds.
  • Write more persuasively—bring in stories from yourself or an expert
  • multitasking is so hard for us.
  • xchanging stories with those of experts.
  • The simple story is more successful than the complicated one
  • easy to convince ourselves that they have to be complex and detailed to be interesting.
  • the simpler a story, the more likely it will stick.
  • Using simple language as well as low complexity is the best way to activate the brain regions that make us truly relate to the happenings of a story.
  • ask for quotes from the top folks in the industry or simply find great passages they had written online.
  • educe the number of adjectives or complicated nouns in a presentation or article
  • Our brain learns to ignore certain overused words and phrases that used to make stories awesome.
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